MCV/DEVELOP News, events, research and jobs from the games industry
A new study has found that women who play online games prefer their gaming sessions to taking a bath, shopping, working out –and having sex.
The survey of 2,052 people was commissioned by Doritos and found that 49 per cent of women play online games, almost matching the 50 per cent of men that game online.
Of these female online gamers, 84 per cent said they enjoy their gaming sessions, compared to just 70 per cent who enjoy sex. 62 per cent enjoy working out, 71 per cent enjoy shopping and 75 per cent enjoy having a bath.
And nearly one in five female gamers (17 per cent) admitted they play online games in bed.
Women even play online games for longer than men. The participants spend an average of 3.5 hours playing online games each week. 23.1 per cent of women’s time online is spent gaming, compared with 22.3 per cent for men.
The survey was commissioned to coincide with the launch of the Doritos Dip Desperado Facebook game.
"Social and mobile gaming is hugely popular and, as the survey reveals, amongst women as much as men," said Doritos marketing manager Hugo Amos. "We wanted to create a game that is fun and entertaining for everyone. It will be exciting to see who tops the Doritos Dip Desperado Facebook leaderboard over coming weeks."
