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Tag Archives: 2008

The changing length of games TV ad campaigns

The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. The average length of a console ad campaign has grown marginally since 2008, from two to 2.33 weeks. The PS Vita was …

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DICE: Players "ready" for Mirror’s Edge 2

EA’s Mirror’s Edge studio DICE says it knows how to reach a broader audience with a potential sequel to the 2008 title. The developer told Spong a follow-up to the first-person action game wouldn’t be a waste of time, despite DICE stalling its development earlier this year. I think it’s …

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11,500 dev layoffs since ’08

The global game industry has been hit by as many as 11,500 job losses since late 2008, a new study suggests. Research by entertainment analyst group M2 Research says that the final count for layoffs since the economic meltdown in late 2008 reached 11,488 worldwide, with the majority of the …

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Xbox sales up year-on-year

Whilst the overall picture for Microsoft is yet again one of declining revenues and income, its Entertainment & Devices Division – which houses its Xbox operations – has reported its second year of profitability, validating the huge outlays the tech firm invested into its long term games strategy.

 In the …

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Game Boy Advance far from dead

Whilst the ongoing global dominance of both the Wii and DS means that Nintendo has little time left to ponder its older formats, it seems that former handheld favourite the Game Boy Advance is still selling in its thousands. Kotaku reports that in 2008 Nintendo’s Game Boy Advance sold an …

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PS3 sales up 10 per cent year-on-year

Sony’s PS3 has proven its naysayers wrong by increasing its annual sales by 10 per cent for the year ending March 31st, with sales for the year passing 10m units. However, the ever-popular PS2 is seemingly in a sharp state of decline, with sales of the console plummeting by 42 …

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Record profits once again for Nintendo

In contrast to some of the severe losses suffered by the world’s biggest publishers last year, Wii and DS platform holder Nintendo has posted record numbers for its financial year ending March 31st. Full-year profits hit YEN 279.1bn ($2.8bn), an increase on the YEN 257.3bn seen in the year before. …

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Tesco profits pass £3bn

The UK’s leading retailer Tesco has reported record pre-tax profits of 3.13bn for the year ending February 28th 2009 – a ten per cent increase over the same period a year before. On average the supermarket saw sales in excess of 1bn every single week, with total sales for the …

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US: Games dominate kids Christmas spend

Gaming may nowadays be a pursuit for all ages, but that doesn’t mean that the appetite for the hobby amongst kids has diminished – indeed, new research from US stats firm NPD suggests that games are dominated parent’s Christmas spending power in 2008. For the five weeks up to and …

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Tech sales suffer at John lewis

John Lewis has seen mixed results at its electricals and home technology department, after sales fell overall by 13.9 per cent year on year. The retailer put much of the fall down to lower sales of vision products compared to the same last year. However, according to director of selling …

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