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Tag Archives: 2010

The changing length of games TV ad campaigns

The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. The average length of a console ad campaign has grown marginally since 2008, from two to 2.33 weeks. The PS Vita was …

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MCV GameTime: Industry TV advertising monitor (wk ending October 16th)

We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Further week-on-week growth (62 per cent) saw games and consoles ads produce 732 individual TVRs. …

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High Street loses ground to supermarkets

Watch out GAME and HMV: supermarkets and online retailers are taking a bigger slice of the UK games software market. In fact, when combined online retail and grocers are now bigger games retailers than specialists. Although, of course, the specialists are online retailers, too. According to GfK Chart-Track data published by …

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Top apps of 2010 revealed

This year’s most popular iPhone apps have been revealed – and the majority are games. Angry Birds has become the most popular paid-for iPhone app of 2010, while Facebook was the most downloaded free app. Paper Toss and Angry Birds Lite were the most popular free-to-download games, while Doodle Jump, …

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Retailers bullish despite downturn

GAMES RETAIL has never been more challenging, but store managers are confident about their business as the New Year approaches. 85 per cent of retailers say they are positive about the health of their business moving into 2011. This is despite market shrinkage in 2010, several independent retailers closing their …

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Distributors Christmas opening hours

The following guide offers you the details on who is open when this Christmas. Print his page or click here to download a sexy PDF.Advantage0121 506 9585 Dec 13th to Dec 17th: 9am – 5.30pmDec 18th: 9am – 2.30pmDec 20th to Dec 23rd: 9am – 6pmDec 24th to Dec 28th: …

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Halo Reach tops US 2010 chart

With just over two months to go before the games industry waves goodbye to 2010, new numbers from US sales tracker NPD shows that for the year-to-date Microsoft’s Xbox 360 exclusive Halo Reach is the best-selling game in the region. Bungie’s shooter enjoyed sales of 3.3m in its launch month …

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E3 2010: Rock Band 3 line-up revealed

EA and MTV Games’ music sequel Rock Band 3 will get a range of new Mad Catz peripherals to accompany the game’s release this Q4 – with the option of using MIDI instruments to play. Rock Band 3 was previously confirmed in March and will be available on Xbox 360, …

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MCV’s E3 2010 Bingo

We all know the drill. E3 is almost upon us and that means a number of lengthy press conferences during which platform holders and publishers alike flaunt their wares. Over the years, key phrases have popped up now and again. Join MCV in a game of bingo as we listen …

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Mad Catz posts record profits

Mad Catz has seen a year-on-year gross profit increase of 13.7 per cent for its fiscal year ending March 31. The total $36.4m profit is a new high for the peripherals manufacturer, up from $32m made the year before. Operating expenses dropped 10.7 per cent to $28.2m from $31.6m, giving …

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