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Tag Archives: 2011

The biggest Christmas 2011 games TV ad campaigns

Games and consoles TV advertising focused heavily on the broader family market in the week leading up to Christmas, as demonstrated by these Top Ten campaigns. Sony’s PlayStation 3 was the most viewed campaign. However, Nintendo’s Wii Fit Plus achieved the most views per spot, highlighting a more harder hitting …

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Batman: Arkham City, Skyrim win 2011 critics award

Warner Interactive’s action sequel Batman: Arkham City and Bethesda’s The Elder Scrolls V: Skyrim were the two highest rated console titles of 2011 according to reviews aggregation site Metacritic. Both won an average review score of 96. Also scoring 96 was indie hit World of Goo. This makes the trio …

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Modern Warfare 3 crowned UK’s best seller in 2011

UKIE has confirmed what we all already knew – Call of Duty: Modern Warfare 3 was the best selling game in the UK in 2011. It’s the third year in a row that a Call of Duty title has claimed the annual crown following the successes of Modern Warfare 2 …

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Ubisoft posts record Christmas sales

Assassin’s Creed publisher Ubisoft has raised its sales projections for its fiscal Q3 by €50m after achieving record Christmas sales. It expects to generate €650m in revenues in its third financial quarter of 2011-2012. This is around eight per cent more than its initial estimate of between €580m and €620m, …

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Steam posts 100%+ growth for 7th consecutive year

Steam has reported yet another year of over 100 per cent growth in 2011.It’s the seventh year in a row that the digital retail platform has recorded an annual doubling in sales. Throughout the year Steam’s catalogue of titles passed over 1,8000 titles and its user base grew to over …

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How games TV ads translate into sales

We know millions of pounds are spent on advertising games on TV. But how did this help influence each publisher’s November market share in terms of unit sales? Thanks to the success of Modern Warfare 3, Activision was catapulted to the top of the charts in November 2011. This was …

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Japanese market declines 8% in 2011

The Japanese video games market suffered an overall decline of eight per cent year-on-year in 2011, according to the latest Famitsu data. In total the market was worth 454,380m. Andriasang reports that the software sector fell by 14 per cent to 274,640m throughout the period, though the launch of platforms …

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UK CHARTS: FIFA takes last No.1 of 2011

FIFA 12 has topped the UK games retail charts for the second week in a row ahead of Modern Warfare 3. The football game claimed the last No.1 of 2011 for the week ending December 31st, despite a week-on-week drop in sales of 27 per cent. It’s the second year …

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Crysis 2 ‘crowned’ the most pirated game of 2011

The PC version of EA and Cryek’s Crysis 2 was the most pirated game of 2011, according to TorrentFreak. Between its release in March 2011 and the end of the year, the shooter was downloaded approximately 3,920,000 times. This ranked it ahead of other PC titles such as Modern Warfare …

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2011 REVIEW: Let’s raise a glass to games

There’s no end to the list of adversities the games industry had to fend off in the last 12 months to ensure a prosperous 2011. The global economic meltdown has provided a horrific backdrop for the country, and none have been affected worse than retail. And as a response retail …

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