Tag Archives: acquisitions

Unity acquires Applifier for Everyplay tech and GameAds service

Unity Technologies has purchased mobile game service firm Applifier for an undisclosed price, the two companies announced in a joint statement today. Unity will primary utilize the acquisition to take advantage of Applifier’s Everyplay replay sharing tech and GameAds service – a video advertising network that helps developers build user …

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Google acquires Green Throttle Games staff and assets

Google has hired on former staff members and purchased assets from the now defunct Green Throttle Games development studio. The company confirmed the acquisition to PandoDaily, though declined to go into specifics on the deal. Green Throttle was founded by Guitar Hero vets Charles Huang, Matt Crowley, and Karl Townsend. …

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Zynga acquires NaturalMotion for $527m, cuts staff by more than 300

Zynga has announced the $527m purchase of UK/US-based studio, NaturalMotion. The developer is known for developing titles CSR Racing and Backbreaker Football, as well as specializing in creating animation technology for both the game and film industries. Our acquisition of NaturalMotion will allow us to significantly expand our creative pipeline, …

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Report: 2012 sees record numbers for mergers and acquisitions

The video games industry saw record consolidation in 2012, with total spending on buyouts and mergers hitting $4.2bn. Games Industry reports on research from investment bank Digi-Capital that took a closer look at last year’s acquisitions. While there were 26 per cent fewer deals during the period versus 2011, a …

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