Tag Archives: Activision Blizzard

Vivendi seeks payout after Acitivision Blizzard sale fails

French telecoms giant Vivendi is reportedly looking for ways to extract cash from Activision Blizzard. The company currently owns a 61 per cent stake in the Call of Duty publisher, but has been trying to sell this over the past few months. With no interest from other parties, Vivendi is …

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Destiny gets "biggest ever new IP investment" from Activision

Bungie’s promising Destiny has been given some heavyweight financial backing from publisher Activision. In fact, Activision Publishing CEO Eric Hirshberg reckons his company’s investment may be the largest ever in new video games IP. It’s a sizeable investment – probably one of the biggest investments in a new IP that’s …

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Activision on why Skylanders isn’t afraid of Disney Infinity

Skylanders is the best selling video game this year, so perhaps it was inevitable that a kids giant like Disney would try to take a cut of the market. MCV asks Skylanders business unit VP Joshua Taub and VP of marketing John Coyne what they are doing in response. And …

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No Skylanders movie or cartoon, says Activision

Publisher Activision has ended hopes of a Skylanders cartoon or movie. Speaking to MCV, the firm says that the video game ‘is the entertainment’ and that the regular release of new toys is the best way to keep kids engaged. Kids, when they see the new toys, it is a …

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Call of Duty creator Infinity Ward is ‘bigger than it has ever been’

The development team behind Call of Duty Ghosts has more staff than ever, despite losing almost 50 members of staff after a 2010 scandal. The team that created the Call of Duty and Modern Warfare brands almost collapsed following a dispute with its parent company Activision. Infinity Ward’s founders were …

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Activision boss Kotick is one of the highest paid CEOs in the US

Activision Blizzard CEO Robert Kotick has had his compensation increased eight fold to $64.9m last year, according to Bloomberg. The man in charge of the publisher received a new employment agreement in March 2012, which awarded the CEO stock in the value of $55.9m over his five-year contract. Kotick won’t …

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Target achieved: Skylanders is a $1bn franchise

The Skylanders series has now reached $1bn in just 15 months. That’s according to Activision, which has combined sales of toys, accessories, Spyro’s Adventure and Skylanders Giants. It follows Activision chief Bobby Kotick’s pledge to create a new $1bn franchise out of the toy series. The firm says its toy …

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Skylanders toys make up 25% of UK accessories market

25 per cent of all accessories sold in the UK last year were Skylanders toys. Activision’s kids franchise was the UK’s biggest physical games brand last year, with around 6.2m figures sold. Skylanders has been a retail phenomenon and has generated over $500m in the US. It sits just behind …

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