Tag Archives: Activision Blizzard

Blizzard’s next MMO broader than WoW

Activision Blizzard CEO Bobby Kotick has revealed the company’s next MMO will boast a broader appeal than World Of Warcraft. Speakign at the Deutsche Bank Securities Techonology Conference in San Francisco, Kotick slipped in hints to the scope of the currently unannounced project, according to Gamespot. What we’ve announced at …

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Big Brother launches Guitar Hero 5 Hefner ads

Activision Blizzard’s Guitar Hero 5 marketing campaign will begin during tonight’s Big Brother final. The first TV ads will be shown during the reality show’s commercial breaks, featuring Hugh Hefner and his playbunnies. Last week, senior brand manager told MCV the ads were developed to follow on from the success …

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Heroic sponsorship deals for Activision

Activision says it will invest in more festival sponsorships than ever, after successfully debuting the DJ Hero brand at the Notting Hill Carnival. Last weekend’s event featured a live demo of the game plus DJ Hero branding throughout the Carnival. As the leading music gaming property in the UK it …

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Guitar Hero 5 dated

Guitar Hero 5 will be released in the UK on September 11th. The game will be available as software only or bundled with a guitar controller. It will be released for Xbox 360, PS3, Wii and PS2. Activision Blizzard revealed the release date for its highly anticipated follow-up to Guitar …

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Activision: ‘Our Q4 line-up is strongest ever’

In its Q2 earnings announcement this evening Activision CEO Bobby Kotick said that the firm’s Christmas line-up was its strongest ever. While some titles had postponements confirmed, revenue for the last quarter surpassed $1bn, and Activision made it clear ti thinks the trend will continue through the year given its …

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