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Tag Archives: Adidas

Adidas files trademark opposition over ELEAGUE logo

Monolothic sportswear outfit Adidas has filed opposition to a trademark application of Turner Sports’ ELEAGUE. ELEAGUE has been around for 18 months now, and has quickly earned a reputation for top tier events with tournaments across a variety of different games. Adidas’s opposition isn’t to esports in general, indeed they …

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Adidas sponsor Team Vitality

Adidas has sponsored French eSports organisation Team Vitality.  The deal will see Adidas branding appear on the Vitality merchandise and jerseys, and will see the two collaborate on events and other social activities.  “It’s a good deal, not our biggest,” said Nicolas Maurer, Team Vitality’s founder and owner, when speaking …

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