MCV/DEVELOP News, events, research and jobs from the games industry
New version of video platform could launch this year, revenue shared with video creators
Read More »Crossy Road has generated $1m in-game ad revenue
Smartphone hit Crossy Road has proved that in-game ads can still pay the bills, even in games that have IAPs. The Guardian reports that, according to Unity, Hipster Whale’s title has made in excess of $1m from in-game ads alone since its launch on iOS in November 2014. And that …
Read More »How to improve your Facebook ads without spending money
Social network's Rick Kelley offers advice to London Games Conference attendees
Read More »Nintendo begins Mario Kart 8 YouTube video claims
YouTubers who have uploaded footage of Mario Kart 8 are are seeing their videos flagged up by Google. The claims are for user gameplay footage, GoNintendo reports. Video uploaded via Mario Kart TV is automatically part of Nintendo’s video advertising program. This suggests Nintendo has made a claim on the …
Read More »PS4 partners with Channel 4 for exclusive launch campaign
You know those pesky Channel 4 ads? They just got a lot more interesting. Sony has partnered with the UK broadcaster to air a series of PS4-influenced graphics in place of Channel 4’s iconic TV spots. The ads begin from November 28th and were produced in-game through a number of …
Read More »These Call of Duty: Ghosts TV ads are pretty funny
Activision has released six TV spots for Call of Duty: Ghosts that you can expect to see plenty of in the build up to release. They’re pretty funny, too, depicting folk discussing their online antics from the night before in the game in a host of unsuitable location. They all …
Read More »Kinect 2.0 to drive targeted, integrated Xbox One advertising platform
Advertising has been a central element in the design process behind not only the Xbox One but also the Kinect 2.0 camera, Microsoft has said. That’s according to StickTwiddlers which travelled to Microsoft’s London office earlier this week to meet with Xbox Live’s advertising team. Although none of the employees …
Read More »Nintendo claims ad revenue on user-generated YouTube content
A popular YouTube user has taken Nintendo to task over claims it has made on his content. Game Front reports that Nintendo has issued content ID match claims” on all of Zack Scott’s Let’s Play videos that feature Nintendo content. This means that each will now be bookended by ads …
Read More »Sega admits Aliens: Colonial Marines ads did not represent final game
The ASA will not take formal action against Sega regarding its video advertisements for February release Aliens: Colonial Marines. The publisher has, however, admitted that its ads did not accurately reflect the game. Sega and developer Gearbox attracted heavy criticism following the release of the game. This was partly because …
Read More »Dead Island TV ads will reach 3.5m gamers
Koch Media’s TV campaign for zombie sequel Dead Island: Riptide will focus on male gamers. A big TV push will reach 3.5m men between 18 and 34, while the broader activity will reach out to fans of the original game plus cult horror enthusiasts. Ads for the game will also …
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