MCV/DEVELOP News, events, research and jobs from the games industry
More than 26 million people watched Sony’s reveal trailer for its next-generation PS4 console last month. The video, which can be viewed below, topped YouTube’s ads leaderboard for February 2013 with five million more views than the next most popular ad, which was from Samsung Mobile USA. The rankings are …
Read More »EA Sports gives Movember $500k worth of in-game ad space
Prostate cancer charity Movember has received a $500,000 in-game ad gift from EA Sports. It has handed the charity half a million dollars worth of free in-game ad space throughout November. The spots will appear in titles such as FIFA 13, Madden 13 and NHL 13. Movember is all about …
Read More »007 Legends targets 5m cinema-goers
A new James Bond film is not the spy’s only adventure this month. Skyfall arrives on October 26th, but Activision is determined to remind everyone that the spin-off 007 Legends game hits PS3, 360 and PC too on October 19th. A Wii U version of the game is also on …
Read More »Facebook drawing EA ad money away from TV and print
EA has admitted that it is to distance itself from TV and print advertising in favour of a social networking focused marketing strategy. The decision comes following the results of its Battlefield 3 Facebook campaign – the performance of which significantly exceeded EA’s expectations. ClickZ reports that the company invested …
Read More »The relationship between games advertising and sales
Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles. The way in which consumers are able to purchase games and consoles in recent years has gone beyond just retail. As such, it has become difficult to understand what is really going on …
Read More »Microsoft expands Xbox Live ad presence
An expanded range of TV-like advertisements are set to appear on Xbox Live in the near future. Microsoft has revealed plans to increase the number of ads shown when users boot up Xbox 360 apps such as Last.fm and ESPN. Many will now include a 15-30 second video when initially …
Read More »Games and consoles TV advertising at five-year low?
This week we review the current state of the games and consoles TV advertising market in 2012 so far, in comparison to the previous five years. The lines represent TV activity, benchmarked against 2008. The bars represent the year-on-year percentage change in activity (2012 vs 2011).The analysis does not make …
Read More »The changing length of games TV ad campaigns
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. The average length of a console ad campaign has grown marginally since 2008, from two to 2.33 weeks. The PS Vita was …
Read More »TV ad focus: PS Vita vs other handhelds
Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed. The chart compares the cumulative individual TVRs and number of weeks on air for other handhelds’ TV launch activity. What’s evident is the differing strategies utilised by Sony …
Read More »TV ads: Apple vs games publishers
Apple’s shadow over the video games market is there for all to see. We look at how its TV footprint compares to other games publishers’. This chart below demonstrates how deep Apple’s TV footprint is, fuelling high demand for iOS products. The extent of Apple’s TV advertising has resulted in …
Read More »