Tag Archives: ads

What’s causing the drop in games TV advertising?

2012 games and consoles TV activity up to February 12th has remained fairly static year-on-year, with a three per cent decline in individual TVRs. This week we look at two of the key contributing factors to this change. The number of campaigns that have been on air can be a …

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Top ten games TV campaigns of 2011

Generation Media reveals the best performing video game TV ad campaigns of last year, including marketing for 3DS and THQ’s uDraw. As 2011’s only major hardware release, it’s no surprise that Nintendo’s campaign for the 3DS was the largest of the year. Spreading the campaign across 22 weeks, however, meant …

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Top five kids gaming sites’ share of TV ad market

Children’s social gaming sites such as Moshi Monsters accounted for almost ten per cent of all video game TV advertising last month. From January 1st to 22nd 2011 there were just two of these sites advertising on UK TV, Moshi Monsters and Fight My Monster.These accounted for 5.9 per cent, …

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Games becomes second-fastest growing TV ad sector

Video games has become the second fastest growing TV advertising market in the UK, behind office equipment. We saw last week that games and consoles TV advertising had kicked off 2012 brightly. Growth in the market has accelerated to 62 per cent year-on-year. It also puts it well ahead of …

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Games advertising jumps year-on-year

An upbeat start to 2012 has seen games and consoles TV advertising increase 28 per cent year-on-year. This growth has been stimulated by six extra campaigns compared to 2011 (22 versus 16). Health and fitness related titles have contributed the lion’s share of 2012 activity, with five games on air …

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Katy Perry teams up with The Sims

EA has announced a collaboration with Katy Perry which will see the music star appear in future DLC and ad campaigns. The publisher says Perry will work closely with The Sims Studio to help create in-game accessories, clothing, hairstyles and furniture. She will also appear in TV ads, online promotions …

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How games TV ads translate into sales

We know millions of pounds are spent on advertising games on TV. But how did this help influence each publisher’s November market share in terms of unit sales? Thanks to the success of Modern Warfare 3, Activision was catapulted to the top of the charts in November 2011. This was …

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Ad vans reach over 30,000 gamers

A fleet of vans with exterior screens have promoted games to tens of thousands of consumers across UK cities. The vehicles were most recently used to advertise Disney Universe where they were active every Friday and weekend from in the run up to Christmas. Since November they achieved an opportunity-to-see …

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Games TV ad lengths: 2010 vs 2011

Generation Media takes a look at why more games TV advertisements are longer than ever, with a year-on-year comparison. The chart below demonstrates how advertisers of games and consoles have changed the length of their communications from 2010 into 2011.The most obvious change has been in the use of longer …

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3DS vs DS: Battle of the TV ads

Generation Media asks how much TV marketing Nintendo has used to promote the 3DS compared to the original DS – and has it been effective? With the Nintendo 3DS having sold more worldwide in its first year of release than the original DS, we look at how TV advertising has …

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