Tag Archives: ads

One developer has labelled the new Xbox 360 ‘Metro’ dashboard an advertiser’s dream” and criticised it for effectively hiding away a user’s game content. "For me the truly disheartening news is that the ‘games’ tab on our game console is now several pages away from the start," Mommy’s Best Games …

Zumba Fitness 2 will receive a big post-release push to ensure the title sells strongly in the New Year. The Wii fitness game from 505 has already received a splash of marketing activity. An X Factor TV ad in late October announced the sequel’s release, while TV spots have been …

Sony will tonight debut a new ad on British TV that represents the beginning of its multi-million pound PlayStation Christmas campaign. Tonight’s spot highlights a four game PS3 bundle that includes a 320GB console and copies of Battlefield 3, FIFA 12, Uncharted 3 and Gran Turismo 5 for 259.95. Ads …

We reveal what TV viewers liked most about some of this season’s biggest games advertisements, including those for Skyrim, FIFA 12 and Modern Warfare 3. Ensuring a TV?campaign is seen by a large number of people doesn’t always guarantee strong sales. The creative content of a TV commercial needs to …

We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October. This is provided by specialist communication firm Generation Mediawhich focuses on the entertainment and leisure industries. Games and consoles advertising peaked for the year-to-date with 994 individual TVRs during …

We look at recent TV advertising activity for games and find out how Grand Theft Auto could affect the games advertising market next year. This is provided by specialist communication firm Generation Mediawhich focuses on the entertainment and leisure industries. Games and consoles advertising pressure during the week ending October …

A five-month global ad campaign will help Moshi Monsters enter the boxed games market with a bang. TV and print ads will run for two months worldwide around the title’s November 11th release, as will an online kids campaign that will deliver over 100m impressions.The huge Moshi Monsters community and …

Store needed to develop 'direct relationships with consumers'

We look at recent TV advertising activity for games and the leading campaigns from September. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Another week of year-on-year decline has resulted in the year-to-date growth figure being revised downwards again to 13 per cent. …

EA has entered the final phase of its mammoth seven-month Battlefield 3 marketing onslaught. Promotions for the Xbox 360, PS3 and PC blockbuster began back in March, despite the fact that the game isn’t due for release until October 28th.The firm is now upping the ante with fresh launch activity …