MCV/DEVELOP News, events, research and jobs from the games industry
The Dark Knight won’t be hiding in the shadows over the coming weeks as Warner kicks off a big marketing campaign for Batman: Arkham City. The publisher will be targeting male gamers with a campaign that spans TV, print, online, retail, outdoor ads – and even UK?roads and supermarket shelves. …
Read More »MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. The influx of new game releases produced a 125 per cent year-on-year increase …
Read More »MCV GameTime: Industry TV advertising monitor (week ending Sept 23rd)
This week we take a look at recent TV advertising activity for games and find out which campaigns have been most successful. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising saw a week-on-week decline for the first …
Read More »‘Live’ Gears of War ads kick off tomorrow
Microsoft will be running unique ‘live’ TV ads throughout the next week to promote Gears of War 3. As detailed by MCV earlier this month, the advertisements will show off game footage complemented by live statistics of how many people are playing online as the ad airs. The ads start …
Read More »MCV GameTime: Industry TV advertising monitor (week ending Sept 16th)
This week we take a look at which reality TV shows advertisers have been targeting, as well as the campaign for Deus Ex: Human Revolution. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Games and consoles TV advertising continues to recover with …
Read More »MCV GameTime: Industry TV advertising monitor (week ending Sept 9th)
We look at the year-on-year change in overall advertising activity for video games on TV from March 27th to August 21st. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we also explain whether there has been a year-on-year change in the …
Read More »F1 2011 ad gets Champions League debut
Codemasters is to use ITV’s Champions League coverage to propel its upcoming console and PC title F1 2011 into the public limelight. The game’s debut 30” TV ad will be aired on the evening of Wednesday September 14th during ITV’s Champions League match. EA recently used the heavyweight Premier League …
Read More »MCV GameTime (week ending August 5th)
We look at the latest TV advertising activity for games from March to July 17th, plus a look at the Top Ten games advertisers of 2011 so far. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at …
Read More »MCV GameTime (week ending July 22nd)
In the third instalment of this weekly feature, we look at the overall advertising activity for video games on TV this year up to July 4th. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. This week we take a look at the year-on-year …
Read More »ShopTo gets first TV ad
Online retailer ShopTo.Net has run its first ever TV advertisement. The firm teamed up with Ubisoft for the Assassin’s Creed: Brotherhood TV ad, promoting the fact consumers can buy it from the retailer for 32.85. The ads ran in the week running up to the release of the game (Friday …
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