Tag Archives: ads

Call of Duty may be the game of the moment – but online giant Bigpoint wants to steal the game’s audience away to high-end titles played via web browsers. The German firm has told MCV it plans to seriously grow its UK audience next year, using big TV ad campaigns …

Xbox 360 Kinect will not use any of the information it gathers about players or their environments to create targeted advertising, the platform holder has stated. The rebuttal came after Xbox COO and CFO Dennis Durkin talked up the potential commercial benefits to investors at the BMO Capital Markets conference. …

Microsoft’s once-prosperous in-game advertising outfit Massive Inc has, as had been rumoured, closed down, the publisher has confirmed. Having initially bought the group for an estimated $200-400 million, Microsoft will now move Massive’s operations in-house. The announcement that a small” number of staff will be retained was the only signal …

This is the quarter where the UK games industry finally turns things around – and publishers and retailers are splashing the cash to make sure of it. The UK games industry will have splurged 181m between the start of October and Christmas, MCV research has shown. It is almost double …

The new Your Shape will be supported by a 1.2m campaign when the Kinect game launches next month. Advertisements for Your Shape: Fitness Evolved will run from November to January online, on TV and in print, in a bid to attract a mainstream audience. The title will be backed by advertorials …

Xbox 360 platform holder Microsoft is to close its in-game ad agency Massive Inc, according to a report by Media Week. The site reports that general manager JJ Richards is already on the hunt for another job while technology experts from the company are in the process of being reassigned. …

Mastertronic claims Sniper: Ghost Warrior proves smaller publishers don’t need a massive marketing budget to make their game a success. The City Interactive FPS has sold over 60,000 units since July, and is still present in the Top Five of the Xbox 360 chart – no small feat for a …

From next year the Advertising Standards Authority will see its remit widened to include the regulation of online advertising, the organisation has confirmed. The ASA already polices paid-for ads and promotions but from March 1st 2011 this will grow to include all marketing communications online including on social networks such …

In what will either be seen as an innovative piece of in-game monetization or a cynical cash cow that will inconvenience gamers, it has emerged that upcoming PC MMO shooter APB will feature ads played over the in-game voice chat channels. In addition to the standard subscription and flexible playtime …

Two videos apparently originating from Japan and highlighting the new 3D functions of Sony’s PS3 have sent internet rumour-mongers into a frenzy – partially because both seem to feature the term ‘PS4′. The chances of the TV spots actually being early marketing material for a successor to PS3 are incredibly …