Tag Archives: ads

The Advertising Standards Authority (ASA) has rejected complaints about a Sony advert for recent PS3 hit Heavy Rain. The BBC reports that the objections stemmed from the depiction of a level in the game where two-sided detective Scott Shelby intervenes (or not, depending on the choices made by the player) …

The decision to change the cryptic, artistic PS3 ads of the past to the more straightforward design of the present – lead by the new ‘It Only Does Everything’ message – has seemingly delivered the goods for Sony. Speaking at the MI6 marketing conference in the US, SCEA’s head of …

Platform holder Nintendo has silenced any critics that have accused it of failing to back its new digital services to kicking off a huge three week TV advertising campaign in the UK. With the first TV spots airing last night, the new campaign is already running during prime time TV …

Supermarket giant Sainsbury’s has pledged to triple its games-related ad spend in an attempt to drive hardware sales this Christmas. Speaking during the firm’s entertainment conference last week, games manager Gurdeep Hunjan revealed Sainsbury’s games strategy for Christmas 2009 and beyond – which it believes will help it claim five …

One of the highest-profile names in the free-to-play browser-based games market, Quake Live, is to turn its back on the in-game advertising model after its lead developer admitted that its returns to date have been limited. As a result, developer id has now admitted that it intends to turn to …

An agreement between in-game ad firm Double Fusion and PS3 platform holder Sony has hit a stumbling block today with news that a new advertisement recently introduced in download-only racing title WipEout HD has been removed. The decision comes after reports that the ad has doubled loading times between tracks …

Microsoft has outlined some early details concerning its upcoming Xbox Live tie-up with popular music streaming service Last.fm, and the good news is that access will be free to Gold members of the online games network. Speaking to Joystiq, Xbox Live general manager Christina DeRosa stated: "Gold users will have …

The game may not be out until the end of the year, but marketing has already started for Assassin’s Creed 2. Ubisoft is looking to engage both fans of the best-selling original plus a wider audience in a promotional push that includes TV ads, a retail deal – and even …

Following a report launched on the back of the Byron Review, UK regularity body the ASA has vocally backed the UK games industry by stating that games are advertised responsibly. A recent report from the organization assessed broadcast and non-broadcast ads for video games that appeared in all media between …

Firm to become exclusive in-game ad partner for Ludiaâ??s 2009 range, which includes American Idol and Price is Right