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Tag Archives: advertising standards authority

Advertising Standards Authority rules King of Avalon: Dragon Warfare Twitter ad “misleading”

The UK Advertising Standards Authority (ASA) has upheld a complaint against a mobile game advertisement that used a screenshot of a different game. This has been common practice with Facebook and Twitter adverts for a long time, but this ruling could set a precedent that sees this the era of …

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ASA dismisses No Man’s Sky complaint

Hello Games has no case to answer regarding the marketing of No Man’s Sky. That’s according to the Advertising Standards Authority, which has dismissed a complaint raised regarding the controversial space title in September. The developer told the organisation that due to No Man’s Sky’s procedural generation, which means every …

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ASA won’t take further action over Black Ops III Nuketown marketing mistake

The Advertising Standards Authority has said that it won’t be pursuing further measures against Activision concerning a mistake made in the marketing for Call of Duty III pre-order content. Several fans were left unhappy after early marketing material suggested that the popular Nuketown multiplayer map would be offered to all …

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Steam mislead UK customers in Summer Sale, ASA rules

The Advertising Standards Authority has upheld a complaint levelled against Steam regarding its pricing for Grand Theft Auto V in this summer’s Steam Sale. The ruling concerns an advertised 25 per cent discount for GTA V that saw 51.98 crossed out and replaced with 38.98. The problem was that the …

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Online games site RockyFroggy reprimanded by ASA

A website that allows users to compete in online games to win prizes has had its knuckles rapped by the Advertising Standards Authority over a misleading ad. The organisation agreed that RockyFroggy ran an advertorial on a web domain (www.cdn.bbn-news.co.uk) specifically designed to look like the BBC’s website. The structure …

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Mind Candy has ‘made changes’ to Moshi Monsters following ASA ruling

Mind Candy says it has already changed Moshi Monsters after breaching the Advertising Code. The Advertising Standards Agency issued a ruling against Moshi Monsters, and rival kids online game Bin Weevils, that it was directly exhorting children to make in-game purchases. It followed a complaint made about the game to …

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ASA admonishes Moshi Monsters and Bin Weevils over in-app purchases

Two free-to-play games have had altered their in-game messaging after the ASA ruled the wording constituted direct exhortations to buy a membership package”. Moshi Monsters was taken to task for a mission that, while open to non-subscribers, ended with a message stating "MEMBERS GET MORE MISSIONS AND Unique Moshlings! Epics …

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ASA ponders investigation of three online games

The Competition and Markets Authority (CMA) has referred three unnamed online games to the Advertising Standards Authority (ASA). The CMA says that it is concerned that these games may breach the Advertising Codes and consumer law by directly encouraging children to buy, or ask their parents to buy, extra game …

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ASA warns Sony and GAME over 20th Anniversary PS4 competition

The Advertising Standards Authority has upheld a complaint against Sony and GAME over how last year’s 20th Anniversary PS4 competition was conducted. The ASA says that six complainants alleged that the competition’s rules had been breached, and were further aggrieved that the names of the winners had not allegedly been …

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