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Tag Archives: advertising

YouTube faces new advertiser exodus

Leading video platform YouTube has found itself yet again suffering a wave of advertiser unrest. The Guardian reports that companies such as Cadbury, Mars, Lidl and Adidas have pulled advertising from the site amid concerns about troubling comments left on videos featuring children. Some of these are explicit and some …

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Advir: VR and in-app advertising

With any new medium, advertising causes economic growth. With VR however, that’s harder to accomplish in a non-intrusive way. Develop speaks with Advir CEO, Samuel Huber, to see how the company is working around the issue

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Nintendo’s US TV ad spend was higher than PlayStation and Xbox in August

Nintendo spent the most amount of money on US gaming industry TV ad spend in August, according to new figures from real-time TV ad measurement company iSpot.tv (via GamesBeat), spending an estimated $4.5m. The platform holder aired 14 adverts over 1,600 times, collecting around 230.6m impressions. The biggest ad was …

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Facebook introduces Rewarded Video ads

Games publishers now have the option of utilising Rewarded Video in their Facebook titles. You may not be familiar with the term but you’ve very possibly encountered the system in mobile games. Rewarded Videos offer players the chance to watch a video ad in return for some sort of in-game …

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Facebook on maximising the reach of your campaigns

The games market is always changing and games marketing has always changed with it. But with ever-increasing post-launch revenues, it seems there’s something more symbiotic between the design and content of the games and the campaigns that support them.  We sit down with Tarquin Henderson, head of EMEA console gaming …

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