Tag Archives: advertising

ASA rules against Activision’s Modern Warfare 3 ad

The Advertising Standards Authority has upheld two complaints levelled against on of Activision’s Call of Duty: Modern Warfare 3 ads. The ad showcased a number of the countries featured in the game and, in the words of the ASA, contained computer-generated scenes of New York under military assault, with buildings …

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TV advertising loses appeal for games firms

Major games publishers are turning their backs on TV advertising. Marketers have told MCV they have been scaling back their TV spend and focusing more of their efforts online. For the first half of 2012, there’s been 23 per cent fewer video game UK TV campaigns, according to research firm …

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Nike becomes the first UK company to have Twitter ads banned

A Twitter advertising campaign organized by Nike has become the first to be banned in the UK. Wayne Rooney and Jack Wilshere – both of whom are sponsored by the sports brand – recently tweeted links and hashtags promoting the Make It Count creative. The first, from the Manchester United …

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ASA rejects Mass Effect 3 ending complaints

Advertising regulator the ASA has rejected complaints claiming that EA mis-sold Mass Effect 3 by deceiving players about the extent to which they could alter the game’s ending. EA’s ad for the trilogy-ending RPG stated that the decisions you make completely shape your experience and outcome”. However, the game’s release …

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FEATURE: 2012’s biggest TV advertisers

Jonathan Chambers, AV manager at media planning and buying specialist Generation Media, looks at how much impact publishers and platform holders have had on TV advertising so far, how this year’s investments stand up against 2011 and who the top advertisers are… TV remains essential to games and consoles advertising, …

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What’s driving the decline in games advertising?

The games and consoles TV advertising market is at a five-year low.This market consists of six key sectors, and we’re going to look at which are responsible for the decline. The bars in the chart (below) represent the year-on-year percentage change in TV activity. The squares demonstrate the relative contribution …

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The relationship between games advertising and sales

Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles. The way in which consumers are able to purchase games and consoles in recent years has gone beyond just retail. As such, it has become difficult to understand what is really going on …

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