MCV/DEVELOP News, events, research and jobs from the games industry
SCE UK is splashing the cash to guarantee a merry Christmas for PS3. The platform holder has booked a late Christmas marketing blitz for a new PS3 bundle, which includes Uncharted 3, GT5, Battlefield 3, FIFA 12 and Karate Kid on Blu-ray for 259.95. The firm says Christmas spending is …
Read More »Messi defects from PES to FIFA
Barcelona and Argentina football star Lionel Messi has been signed by EA as its new global face of the EA Sports FIFA franchise”. The move is all the more significant as superstar Messi has in recent years been the face of rival Konami’s PES series. Messi’s first FIFA appearance will …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending October 30th)
We look at recent TV advertising activity for games and reveal which titles had the most exposure on TV in October. This is provided by specialist communication firm Generation Mediawhich focuses on the entertainment and leisure industries. Games and consoles advertising peaked for the year-to-date with 994 individual TVRs during …
Read More »Monster ad plan for Moshi DS game
A five-month global ad campaign will help Moshi Monsters enter the boxed games market with a bang. TV and print ads will run for two months worldwide around the title’s November 11th release, as will an online kids campaign that will deliver over 100m impressions.The huge Moshi Monsters community and …
Read More »Activision takes to the streets for MW3 invasion
EA may be off to an explosive start with Battlefield 3 but now Activision is rolling out the big guns in retaliation. Next Tuesday (November 8th) marks the arrival of this year’s biggest game, Call of Duty: Modern Warfare 3, and Activision is mobilising its full marketing force to ensure …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending October 16th)
We look at recent TV advertising activity for games and the leading campaigns for the week ending October 16th year-on-year. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Further week-on-week growth (62 per cent) saw games and consoles ads produce 732 individual TVRs. …
Read More »MCV GameTime: Industry TV advertising monitor (wk ending Sept 25th)
We look at recent TV advertising activity for games and the leading campaigns from September. This is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. Another week of year-on-year decline has resulted in the year-to-date growth figure being revised downwards again to 13 per cent. …
Read More »EA Legends makes gamers the commodity
Hardware, IP, technologies, delivery platforms – there are several aspects of the games business that are profitable for publishers. But lest we forget the newest: the consumer. Publisher EA has unveiled EA Legend which, in its own words, is a dynamic platform developed to provide marketers with campaign and audience …
Read More »MCV GameTime: Industry TV advertising monitor (week ending Sept 30th)
With the busy autumn/winter period up and running, five titles launched TV campaigns earlier this month. We reveal the most effective. This information is provided by specialist communication firmGeneration Mediawhich focuses on the entertainment and leisure industries. The influx of new game releases produced a 125 per cent year-on-year increase …
Read More »‘Live’ Gears of War ads kick off tomorrow
Microsoft will be running unique ‘live’ TV ads throughout the next week to promote Gears of War 3. As detailed by MCV earlier this month, the advertisements will show off game footage complemented by live statistics of how many people are playing online as the ad airs. The ads start …
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