MCV/DEVELOP News, events, research and jobs from the games industry
iPhone app developers are being invited to join social games firm SGNâ??s in-app advertising network.
Read More »ASA rejects gaming ‘health risk’ ad complaints
The Advertising Standards Authority will not uphold complaints against charity-backed ads which implied video games are a health risk, MCV understands. Last week, MCV broke the news that the Government’s Change4Life campaign had put together a print campaign backed by the British Heart Foundation, Diabetes UK and Cancer Research, which …
Read More »ELSPA applauds ASA findings
ELSPA has praised its members after the Advertising Standards Authority found that 99 per cent of commercials created for video games were done so responsibly”. Following a report launched on the back of the Byron Review, UK regularity body the ASA assessed broadcast and non-broadcast ads for video games that …
Read More »ASA: Video games are being advertised responsibly
Following a report launched on the back of the Byron Review, UK regularity body the ASA has vocally backed the UK games industry by stating that games are advertised responsibly. A recent report from the organization assessed broadcast and non-broadcast ads for video games that appeared in all media between …
Read More »Nintendo plots Xmas day ad blitz
Nintendo is planning extensive TV advertising on Christmas Day in support of its Boxing Day release, 100 Classic Book Collection. The platform holder is optimistic the game can capitalise on the post-Christmas sales rush, with the title’s 19.99 price tag set to be a major selling point. As this title …
Read More »WildTangent signs in-game ad deal with Ludia
Firm to become exclusive in-game ad partner for Ludiaâ??s 2009 range, which includes American Idol and Price is Right
Read More »Massive scoops Activision advertising deal and new boss
JJ Richards assumes new role, as Microsoft ad company signs 18-game deal
Read More »Double Fusion nets PS3 deals
In-game ad firm strikes partnerships with THQ, Sega, Eidos and Midway
Read More ȣ4m TV marketing splash for Ubisoft
Ubisoft is to invest a substantial 4 million in TV advertising of its Wii and DS products in the run up to Christmas as it attempts to cement its position as one of the strongest casual software publishers. The publisher’s UK marketing director Jon Rosenblatt stated: From now until Christmas …
Read More »Sony to open up in-game ads?
Advertising Age is claiming that Sony has opened up its in-game advertising platform on PS3, representing what is one of the biggest new opportunities in the sector. Sony is reportedly in the process of beginning to sell its own in-game ads via a PlayStation Network-dedicated sales team, whilst third party …
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