Tag Archives: advertising

Double Fusion reveals Spill partnership

Double Fusion has announced a partnership with Spill Group, a generator of online game traffic. The video game advertising provider is set to serve Spill’s Casual Games portals with exclusive open ads for GamesGames.com and GirlsGoGames.com. The partnership includes the sales of pre-and post-roll advertising, custom sponsorships and web inventory, …

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Microsoft partners with Viacom

Microsoft has signed a $500 million deal with entertainment giant Viacom for a campaign of collaborative advertising, reported the LA Times . TV shows aired on Viacom owned channels such as MTV and movies from its Paramount studio will be available on Xbox Live and MSN, while Microsoft will deliver …

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Macrovision releases report on games marketing

Following an annual global survey on casual gaming, Macrovision has claimed to identify a general acceptance of ‘advertising, online trials and cross-game promotion.’ Of the 400 gamers surveyed, 83 per cent were willing to view a 30 second advert in order to play a game for free, 53 per cent …

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