Tag Archives: advertising

Games publishers now have the option of utilising Rewarded Video in their Facebook titles. You may not be familiar with the term but you’ve very possibly encountered the system in mobile games. Rewarded Videos offer players the chance to watch a video ad in return for some sort of in-game …

The games market is always changing and games marketing has always changed with it. But with ever-increasing post-launch revenues, it seems there’s something more symbiotic between the design and content of the games and the campaigns that support them.  We sit down with Tarquin Henderson, head of EMEA console gaming …

The sensitivity about mature content on YouTube is leaving many who specialise in violent games out of pocket. Kotaku reports that Call of Duty: WWII is already proving problematic for content makers as its themes – war, violence, and presumably most pointedly, Nazis – do not play well with the …

A Machine Zone YouTube for smartphone game Mobile Strike must not be shown again, the Advertising Standards Authority has ruled. The ad, which can be seen below, features three women in bikinis playing the game and… well, that is actually more or less it. The ASA received a complaint from …

Web giant Google claims that a new AI system has increased the number of YouTube videos identified as containing hate speech by a factor of five. The company has seen a number of major advertisers withdraw their YouTube campaigns in recent weeks after growing discomfort of the association between brands …

Advertisers will soon be able to participate in a VR advertising system that only charges them if a player looks at their ad. HTC’s VR Ad Service is an opt-in for developers, meaning that ads will not magically roll out across existing titles. However, for developers hoping to keep the …

A growing list of major global brands are withdrawing their advertising spend on YouTube due to the fear of being associated with hate speech. The Google-owned company has been rocked in recent weeks by the increased awareness of the racist hate speech that has become alarmingly common among some of …

Joe Phelan of Generation Media talks about the latest trends in games advertising – where video and mobile increasingly rule the roost. The digital media market is still in its relative infancy and advertisers must stay ahead of the curve rather than chase the pack when it comes to reaching …

Generation Media account executive Joe Phelan looks at which television channel mixes advertisers are relying upon and whether there are any developments in tried and tested ways of reaching younger men. We live in a time where new media opportunities become available before the current tech has had a chance …

Generation Media’s account executive Joe Phelanexplains how the advertising market for games has changed since 2015, both online and on TV, with regards to both mobile and console gaming. It’s the lead up to Christmas that sees the industry juggernauts pit their wits against each other with huge campaigns promoting …