Tag Archives: advertising

Machine Zone spent $5m on Schwarzenegger Mobile Strike Super Bowl ad

Game of War developer Machine Zone has spent big on a Super Bowl ad for the second year running. Last year the company made a splash with the $4.5m it spent to secure a slot for its now infamous Kate Upton short. VentureBeat reports that this year that figure was …

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Pokemon is getting its first ever Super Bowl ad

Viewers of this year’s Super Bowl will for the first time be greeted with a Pokemon ad. The ad was shot in Rio de Janeiro and celebrates the millions of Pokmon fans around the world”. The short lasts 30 seconds, with an extended version then available online. It will be …

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Activision tops US November TV ads

Over $94m was spent on television games advertising for the month of November in America. This resulted in 32 gaming brands running 120 commercials on US TV. Of this huge figure, Activision was the biggest contributor, taking up 19.5 per cent of total spend, as reported by Venture Beat. This …

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‘Find a new audience by looking outside of games’

Phuong Nguyen, head of eBay Advertising, discusses how games brands can utilise online insight to find new shopping groups Its ready-made customer base of digital natives means the games industry is ideally placed to capitalise on the power of online marketing campaigns, but many struggle to connect with new, relevant …

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Activision leads US TV ad race

The flurry of triple-A console releases has seen console publishers race back to the top of the TV advertisement battle in the US. VentureBeat reports Activision claimed 36 per cent of what is referred to as the digital share of voice (SOV) of the entire game industry’s TV ad output …

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ASA won’t take further action over Black Ops III Nuketown marketing mistake

The Advertising Standards Authority has said that it won’t be pursuing further measures against Activision concerning a mistake made in the marketing for Call of Duty III pre-order content. Several fans were left unhappy after early marketing material suggested that the popular Nuketown multiplayer map would be offered to all …

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Xbox UK plots multi-million Tomb Raider ad blitz

Microsoft is backing Rise of the Tomb Raider with an expensive and unusual marketing push. The sequel to 2013’s reboot of the franchise is exclusive to Xbox One and Xbox 360 for 12 months and launches on November 13th. There will be a multi-million pound UK marketing investment to support …

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