MCV/DEVELOP News, events, research and jobs from the games industry
Looks like the men who once ran Call of Duty developer Infinity Ward aren’t going to let publishers boss them around any more. Vince Zampella and Jason West, who were fired by Activision at the start of the month over allegations of ‘insubordination’, have signed up Hollywood agency CAA to …
Read More »EA inviting Euro media pitches
Rapidly evolving publisher EA is reportedly sending out pitch requests to a number of agencies as it looks to consolidate its estimated 80m European media planning account. MediaWeek reports that MediaCom is currently EA’s incumbent UK agency whilst a variety of firm’s handle the publisher’s European operations. The consolidation of …
Read More »Fluid scoops design awards
Ad design specialist Fluid has picked up three awards for creative efforts in the games industry. At the Rose Design Awards, the company took home two gold awards for best online and offline promotion in the new gaming category. Meanwhile, at the Cream awards the firm won silver for best …
Read More »Tiga to represent UK at Korean conference
Trade body to speak at Seoul's International Digital Content Conference
Read More »Moore returns with outsource marketing
Former Sega marketing director Tina Moore (nee Hicks) has set up a company offering project work for companies looking to keep down their marketing overhead. Moore has held key roles at UbiSoft, Take 2, Microsoft and Sega over the past 15 years and brings a wealth of experience and contacts. …
Read More »The Hut looking to promote Zavvi
The Hut Group is on the search for a brand agency as it looks to launch an awareness campaign designed to highlight its recent resurrection of Zavvi. The move comes after The Hut bought the rights to the Zavvi name and its online retail restructure. Marketing Week says The Hut …
Read More »The Agency pay model undecided
The developer behind intriguing PS3 and PC first person shooter and MMO The Agency has said that the firm is unlikely to adopt the monthly subscription model for its title. To read the complete story, click here to visit the website for MCV’s sister print mag and leading global resource …
Read More »The Agency unlikely to be pay-per-month
Upcoming PS3 and PC MMO from SOE will most likely rely on microtransactions for funding
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