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Tag Archives: analysis

Opinion: The case for data in esports

Esports games and their players generate a lot of data for developers. DC Labs visualisation and data analytics experts Florian Block and Anders Drachen talk about how we can put this data to even better use

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Rabbid fanbase – how Nintendo and Ubisoft’s Mario partnership gives Switch a tactical edge

We knew it was coming, but somehow Ubisoft still managed to surprise us. No, we’re not talking about Beyond Good and Evil 2 (although let’s just pause for a moment and luxuriate in that tremendous trailer again); we’re talking about Mario+Rabbids: Kingdom Battle.  We’ll admit, even our resident Nintendo evangelist …

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E3 of the Dead: our pre-show analysis

The Los Angeles Convention Centre has always been a place of peril as well as profit. Attending is something of a survival course: high-pressure meetings, late-late-late-night networking, cross-floor appointment dashes or the grinding endurance test of simply standing and smiling on the stand. But forget everything you think you know …

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How Tencent’s appeal to Western games companies drives its global gaming domination

Following Tencent’s $90m investment in Pocket Gems last week, Karol Severin, MIDiA Research’s lead analyst for research on games and the mobile content economy, shares his view on Tencent’s global expansion strategy. Last week, Tencent announced a $90 million investment into Pocket Gems, a US-based studio best known for its …

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‘Nintendo on the rebound,’ says SuperData, but Switch needs ‘second act’ of content to maintain momentum

With the release of Nintendo’s fiscal year earnings report this morning, we now know that Switch had a great first month on sale, hitting 2.74m units worldwide. However, SuperData’s Joost van Dreunen has told MCV that the platform holder now needs to deliver a "second act" of content if Nintendo …

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Analysis: the driving forces behind the UK’s 4.33bn games industry

Read the headlines at the end of 2016, MCV’s included, and you might think the games industry was having a tough time of it. A number of high-profile releases struggled at retail and then Black Friday swept in and prices tumbled just weeks after release. It didn’t look pretty, but …

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Pachter: Nintendo Switch price is ‘problematic’ and launch line-up is ‘underwhelming’

Video games analyst Michael Pachter echoes the industry’s reaction to the Nintendo Switch, with concerns regarding its price point and launch line-up. The Wedbush analyst believes the console is too expensive considering it’ll have only five games ready at launch and a lack of bundled titles. "Priced at $300, Switch …

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International Factfile 2016: Latvia

Eastern Europe is a growing games market. Russia and its revenue of $1.4bn (1.14bn) still leads the region, which as a whole hit $3bn (2.45bn), according to research firm Newzoo. Inside this massive region, Latvia is of course pretty far from reaching Russia’s heights. Newzoo reports that the country generated …

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Grabr boss Tony Pearce discusses the challenges facing brands in the social media space today

Two years ago Facebook began to throttle back the organic reach of brand page posts, compelling marketers to invest in paid ad campaigns in order to reach the audiences they had so carefully curated up until that point. But look, that’s absolutely fine. Facebook has invested millions of dollars in …

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