MCV/DEVELOP News, events, research and jobs from the games industry
We finally have a pretty firm idea of what Nintendo has in store for the upcoming NX. As revealed by an extensive pair of reports from Eurogamer yesterday, the console is a portable/home system hybrid. The unit has an integrated screen with a controller plugged into either end. When on …
Read More »Analysis: How advertisers can make the most of the digital games revolution
Generation Media’s digital media executive Sam Clutterbucklooks at what advertisers need to be aware of within the digital games space Britain is a nation of gamers. In the youth space, over 50 per cent of kids aged seven to 14 regularly play games (Youth TGI, 2016). The digital revolution has …
Read More »‘We should analyse games as we do cinema and literature’: EU awards €2m to outline game design theories
Researcher Espen Aarseth to lead five-year study into game analysis, which he also hopes will combat stereotypes about addiction and violence
Read More »How TinyBuild plans to take on the pirates
TinyBuild’s new game Punch Club has garnered its fair share of headlines since it debuted in January. The title was marketed with an interesting Twitch Plays series, and went on to make $1m in sales in just ten days, shifting 100,000 copies. And last week, TinyBuild announced a new sales …
Read More »Analysis: TV ad spend in the lucrative toys-to-life space
Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16. As gaming sits on the precipice of VR, it is more apparent than ever that the way we interact with gaming media is consistently evolving. Over the past …
Read More »Harder than you think: Exploring the hidden depth of casual games
Almost any app can grab the spotlight for a hot minute, but the real secret to success in the casual sector is keeping gamers happily playing – and paying – for months. Develop asks King, Zynga, Halfback and Storm8 for their tips
Read More »Consumable in-app purchases only generate 35% of mobile revenue
Single-use item that removes ads from a game is brought by more than half of players, but only contributes one per cent of income
Read More »Learning Las Vegas: What devs can learn from the gambling hotspot of the world
Expanding outside of the world of games will become a common move for big publishers, says SuperData's Joost van Dreunen
Read More »The ABCDs of India’s mobile market
SuperData’s Joost van Dreunen offers his advice on breaking into this key emerging market
Read More »Which console is dominating festive ad space in 2015?
Generation Media account executive Joseph Phelan takes a look at which games are pulling ahead in the race for Q4 TV advertising presence Q4 is at the halfway point and the plethora of triple-A titles is not easing up as Christmas fast approaches. Generation Media has looked at the Top …
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