MCV/DEVELOP News, events, research and jobs from the games industry
Move is unlikely to be a massive sales success on day one when it lands in the UK on September 17th – instead, Sony believes that the device will sell over time thanks to word-of-mouth amongst consumers. Exactly as with EyeToy in the PS2 days, it’s a product that needs …
Read More »So who is Kinect for exactly?
Microsoft’s mixed message over its ambitions to market the Kinect motion cameras to the traditional hardcore Xbox 360 audience continues. I believe a large slug of the core community will love Kinect for 360,” European VP for Xbox 360 interactive business Chris Lewis told Eurogamer. They’ll love the navigating round …
Read More »Does Red Dead Redemption have mass appeal?
Rockstar has high hopes for the upcoming Red Dead Redemption, but US analyst Michael Pachter has questioned whether it will become the blockbuster that publisher 2K Games intends. UK Rockstar boss Neil Stephen told MCV earlier this month: RDR is incredibly beautiful and on an unprecedented scale. This, combined with …
Read More »Move for every consumer that has electricity
Sony’s American CEO Jack Tretton has spoken the anticipated mass-market appeal of his company recently revealed PlayStation Move controller – whilst going to great strengths to assert the accessory’s hardcore credentials. It isn’t for just the hardcore gamer, it’s for people that have never picked up a controller before but …
Read More »Leona has allowed us to reach out
It was once a genre that was the reserve of obsessives and teenage boys, but the RPG is now mainstream – and Square Enix believes that its promotional tie-in with UK pop star Leona Lewis will allow the upcoming Final Fantasy XIII to reach an even wider demographic. Leona Lewis …
Read More »Nintendo appeals Flash card case
Platform holder Nintendo is to back the appeal of prosecutors who have said they intend to challenge a recent court ruling from a French judge in favour of Flash card manufacturer Divineo. Upon dismissing the case on Monday, the judge accused Nintendo of deliberately locking out developers from its range …
Read More »ASA rejects gaming ‘health risk’ ad complaints
The Advertising Standards Authority will not uphold complaints against charity-backed ads which implied video games are a health risk, MCV understands. Last week, MCV broke the news that the Government’s Change4Life campaign had put together a print campaign backed by the British Heart Foundation, Diabetes UK and Cancer Research, which …
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