MCV/DEVELOP News, events, research and jobs from the games industry
Though some market-leading military shooters have experienced a turbulent start to 2010, the success story that is EA’s Battlefield franchise continues to power on. As part of its financial posting, the publisher revealed that console and PC outing Battlefield: Bad Company 2 has sold over 5m units worldwide. Riccitiello said …
Read More »EA welcomes Tigers return
Those of you who’ve dared to stray from MCVuk.com today may well have noticed that Tiger Woods has announced that he will, following last year’s ‘transgressions’, return to the world of competitive golf at the Masters in Augusta next month. It’s good news for Tiger, good news for golf and …
Read More »EA Sports Active makes $125m
Electronic Arts’ Wii fitness title EA Sports Active earned the company $125m in its most recent financial year, leading the publisher to heap praise on Nintendo’s challenging format. Peter Moore, president of EA Sports said: As a company we’re great believers in the Wii. Titles that take advantage of motion, …
Read More »New PR manager for EA Games Label
EA UK has announced that Sophie Orlando has been promoted to PR manager for the EA Games label. More specifically, she will handle PR duties on all titles from BioWare, Visceral and DICE. Orlando fills the gap left by Jon Goddard, who departed for EA’s European PR team last month. …
Read More »EA linked to Apples iSlate
With Apple odds-on to lift the lid on its long-rumoured tablet Mac the iSlate next Wednesday, reports have claimed that video games publisher EA is working closely with Apple to bring some of its gaming IP to the new machine. Gaming is expected to form a big part of the …
Read More »Pressure mounts on Riccitiello
John Riccitiello’s job at the helm of global games publisher could be under threat if the latest talk from US market analysts is to be believed. Earlier this week EA was forced to cut its financial forecasts for the second year in succession, leading investors to question the strategy being …
Read More »EA inviting Euro media pitches
Rapidly evolving publisher EA is reportedly sending out pitch requests to a number of agencies as it looks to consolidate its estimated 80m European media planning account. MediaWeek reports that MediaCom is currently EA’s incumbent UK agency whilst a variety of firm’s handle the publisher’s European operations. The consolidation of …
Read More »Moore stands by Tiger Woods
Publisher EA has once again pledged its loyalty to beleaguered golfer Tiger Woods with the boss of EA Sports Peter Moore insisting that the firm will not follow the lead of other sponsors and walk away from the star. For the past month, we have watched the Tiger Woods story …
Read More »Riccitiello hails 1bn gamers
With a market as disparate as video games, hard stats are always tough to come by – but EA boss John Riccitiello reckons that the global audience for gaming now stands at a massive one billion. Conservatively, if I add up mobile users that play games, social network people that …
Read More »EA falls out of love with new IP
Rapidly changing publisher EA has revealed that as well as shedding a huge 1,500 jobs, the company has also ditched a dozen announced projects to focus on its established and successful franchises. The admission flies in the face of statements made by CEO John Riccitiello earlier this year where the …
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