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Tag Archives: audience

2m ‘disengaged Xbox One owners’ ripe for Scorpio, says Kantar Worldpanel

Project Scorpio is due to be unveiled tonight at Microsoft’s E3 press conference, but while its specs point toward a 4K powerhouse targeted at the Microsoft super fan, there are lingering questions over whether the console will be able to break through to a wider audience. After all, if the …

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Koei Tecmo: Nioh’s opened a brand new audience for us

The Japanese publisher of recently-released action RPG title Nioh says the game has helped expand its audience. Speaking to MCV, the firm’s president Hisashi Koinuma said that while the publisher takes pride in its more traditional Japanese line-up, which includes the likes of the Warriors series and Nobunaga’s Ambition, its …

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Nintendo Switch won’t exclusively target core gamers

People may have read too much into Nintendo’s use of fashionable youngsters in its reveal video for the Nintendo Switch. The video’s depiction of Switch being the social centre of young adult life was interpreted by many as a statement of intent from a company whose typical market is viewed …

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45,000 expected to attend League of Legends 2014 World Championship final

eSports could hit a new milestone next month when the League of Legends 2014 World Championship takes place in South Korea. Riot Games’ EVP of eSports Dustin Beck told Polygon that the Grand Final, scheduled to take place in Seoul on October 19th, is expected to sell out the Sangam …

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From wants Bloodborne’s "sense of punishment to be less"

Bloodborne is being designed to appeal to not only the Dark Souls faithful but also to a potentially wider audience. In terms of who the game is aimed at, and who we want to capture in terms of the audience, obviously we can’t betray or disappoint the fans out there,” …

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Don’t treat gamers like idiots, Raymond warns

Games that treat players like idiots are Jade Raymond’s biggest bugbear, the Ubisoft developer has said. I don’t like the assumption that all people who play games want big chain saws and women in bikinis,” Raymond told The Grid. It’s like, really? Not all gamers are teenage boys, and even …

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Who is playing Euro Truck Simulator?

Utility Vehicle Simulator. Chemical Spillage Simulation. Street Cleaning Simulator. These are real games. Games that put you into the shoes not of a warrior or a solider or a superhero, but a forklift truck driver or a construction worker. It’s an industry niche that elicits sniggers from us all, and …

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Nintendo targets new audiences with fresh IP

Platfrom holder Nintendo believes The Wonderful 101 can draw in new fans to Wii U. The firm hopes to reignite excitement behind its ailing console with a mixture of new titles supported by Nintendo’s franchises. The Wonderful 101 is developed by Platinum Games and has received positive previews from the …

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Splinter Cell: Blacklist aiming for wider audience

Dead Space 3, Fable: The Journey, Resident Evil 6 – the industry isn’t short of big brands that have distanced themselves from their heritage in an attempt to reach a larger audience. Next on the list could be Splinter Cell: Blacklist. Ubisoft Toronto boss Jade Raymond has said that while …

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Future’s consumer reach hits record high

The latest ABC numbers from Future Entertainment show that the publishing company now reaches a higher global audience than ever before. As a whole the company’s publications now reach 20.2m people, a 29 per cent year-on-year increase. The figure includes duplicates, however, gathering together ABCs, unique users, digital subscribers, social …

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