Tag Archives: augmented reality

Xbox: ‘We’re very excited about VR’

It may not have a VR headset, but Xbox told MCV that the technology is not far from its thoughts. The firm has partnered with other VR companies, such as Oculus, yet unlike PlayStation, has not developed its own product. Yet head of operations Dave McCarthy says that Xbox is …

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One third of Valve is now developing VR and AR projects

More than 100 staff at PC giant Valve are working on augmented and virtual reality. That’s according to a Reddit AMA (ask me anything) – as reported by Kotaku – with Valve employee Alan Yates, who said that one third of the company is dedicated to its AR and VR …

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Katamari Damacy working on Google’s Project Tango AR game

Keita Takahashi, the developer behind cult PlayStation title Katamari Damacy, is working on an augmented reality title. Takahashi is working alongside the rest of his team at studio Funomena on a new game built around Google’s augmented reality technology Project Tango. It’s called Woorld (with two ‘o’s) and is said …

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Rovio backs augmented reality to boost High Street retail

Angry Birds creator Rovio says that High Street stores should use augmented reality (AR) to make shopping more fun. The firm believes tech such as smartphones can make going to the shops more enjoyable, and encourage more customers to visit. The Finnish company recently released Angry Birds Action, a mobile …

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GAME purchases AR company Ads Reality

After purchasing a minority stake in the firm, GAME has fully acquired augmented reality specialists Ad Reality. The retail giant has splashed out 2m on the AR business, with another 18m going to Ads Reality’s founding directors – Richard Corps and Prajay Kamat – based on performance conditions. GAME and …

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