Tag Archives: augmented reality

What we thought of Microsoft’s HoloLens demo at E3

One of the most impressive demonstrations at E3 took place during Xbox’s press conference, and centred on its HoloLens augmented reality tech. Whereas VR takes players deeper into the games, HoloLens takes games out from the TV and places it in the living room. The AR headset made its surprise …

Read More »

HoloLens was key driver of Microsoft’s Mojang acquisition

Microsoft’s new chief executive has revealed that HoloLens played a crucial role in the company’s acquisition of Minecraft creator Mojang. Let’s have a game that, in fact, will fundamentally help us change new categories,” CEO Satya Nadella told The New York Times. HoloLens was very much in the works then, …

Read More »

GAME acquires stake in AR developer Ads Reality

High Street retailer GAME has purchased a minority stake in UK-based augmented reality company Ads Reality. GAME had been working with the AR firm on its Scan It tech for its mobile app.Scan It allows users to scan titles and gives them a personalised price based on the Reward card …

Read More »

VIDEO: See Microsoft’s concept for its Hololens VR headset

Hololens represents Microsoft’s long-awaited foray into the world of virtual reality, although interestingly the company has chosen to focus instead on augmented reality. In a demo at last night’s Windows 10 reveal, Hololens was revealed as part of the operating system’s push away from the desktop and tablet market and …

Read More »