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Ubisoft to cut licensing spend

Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying that it plans to rethink its licensing strategy. The goal is to reduce the investment in licenses, and put more emphasis …

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Ubisoft to cut licensing spend

Despite Avatar’s record-breaking performance at the box office, Ubisoft’s game of the film has failed to impress either critic or consumers – and now the French publisher is saying that it plans to rethink its licensing strategy. The goal is to reduce the investment in licenses, and put more emphasis …

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Sales tumble at Ubisoft

Despite announcing a drastic drop in sales for its half-year, and a loss of 78m euros, Ubisoft says strong sales of Assassin’s Creed II – up 32 per cent on the original game in its first week – point to a bright future for big name franchises. The firm’s R&D …

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RETAIL BIZ: James Cameron’s Avatar

Access the RETAIL BIZ Previews section by clicking here. It features MCV’s definitive round-up of the hottest releases due for release in the near future. This week, we delve into Ubisoft’s James Cameron’s Avatar: The Game, the official companion title to the highly anticipated movie. Featuring stunning visuals and 3D …

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3D movie Avatar could be the new Harry Potter

Ubisoft believes that new 3D film Avatar – and its subsequent game adaptation – can create a similar buzz to the first Harry Potter movie. In one of his first interviews since joining Ubisoft as marketing director from Microsoft, Murray Pannell said that the title – which will appear in …

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