Tag Archives: band

Beatles: Rock Band sales hit 1.7m

Global sales of MTV’s The Beatles: Rock Band now stand at 1.7m, four months after it was first released on September 9th 2009. That’s according to the LA Times, which reports that Viacom’s executive VP of games Scott Guthrie is pleased with the holiday sales, though he noted that some …

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COMPETITION: Activisions Promote & Devote 2009

Following the success of the ‘Promote & Devote 2008′ promotional event offered to Independent retailers, Activision Blizzard is backing this year’s event with up to 30,000. Last year, there was huge support from Independent retail sector, many of whom featured titles in their windows and in-store. All benefited from the …

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Guitar Hero sales up year-on-year

Viacom’s luke-warm analysis of its Rock band franchise earlier this week added fuel to the fire of those questioning the long-term viability of the music game franchise – making the news that sales of Guitar Hero are radically up year-on-year all the more impressive. Year to date through September 30, …

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Economics of Rock Band are improving

The owner of MTV and developer Harmonix has stated that the financial outlook for its Rock Band series is rosier than it once was – though Viacom does admit that progress has been slower than it might have hoped. The economics of our Rock Band franchise are improving, though not …

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Beatles: Rock Band mic pack detailed

The much-debated SingStar SKU of Beatles: Rock Band has been officially touted by EA and is already available at UK retail with an RRP of 49.99. Dubbed The Beatles: Rock Band – Two Microphone Pack, the disc comes with the same 45 tracks featured in release already on the market, …

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Rivals can’t compete with Guitar Hero

Activision has told MCV it will keep aggressively growing its share of the music category through retail collaborations, new promotions and expansion to new genres. The publisher was celebrating this week after the Guitar Hero franchise secured its first number one – Guitar Hero 5 managed to top the UK …

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SingStar Beatles confirmed

A SingStar-branded PS3 SKU of EA’s The Beatles game, as exclusively revealed by MCV last month, has officially been confirmed for retail. MTV itself moved to rubbish the claims just 24 hours after MCV broke the shock news, but now Kotaku has got the first pics of the upcoming PS3 …

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Viacom: Beatles sales terrific

Despite charting at number four in the UK Charts this week behind fierce rival Guitar Hero 5, EA’s The Beatles: Rock Band has so far exceeded the sales expectations of developer Harmonix’s parent company Viacom. It’s been terrific,” Viacom CEO Philleppe Dauman told investors in a conference call, according to …

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UK CHARTS: Guitar Hero wins Band battle

Adding to the Beatles’s loss in the music charts at the hands of the record-breaking Dame Vera Lynn, EA’s licensed games outing The Beatles: Rock Band also missed out on the video games charts crown with Activision’s Guitar Hero 5 emerging victorious to claim the top spot. Guitar Hero 5 …

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Activision: ‘Music genre down significantly

Activision-Blizzard has joined sector rival EA and industry analysts in admitting yesterday that the music game genre is facing tough times. Last night during its earnings call Activision Blizzard admitted that the music game genre is down significantly”. One explanation for the rapid decline in music game revenues might be …

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