Slow-burning sales continues to encourage Activision
Read More »The cost of Blurs poor sales
A closer look at last week’s NPD results for the North American video games market courtesy of Gamasutra has revealed that Activision’s brand new racing IP Blur sold just 31,000 units across Xbox 360 and PS3 in its first five days on the market. Other games that performed less well …
Read More »Bizarre sticks up for Activision
Having had to deal with almost relentless criticism in the wake of the ongoing Infinity Ward scandal, publisher Activision will no doubt have been warmed by recent comments from Blur developer and owned studio Bizarre Creations. Speaking to CVG, Blur’s co-lead designer Gareth Wilson stated: You hear a lot of …
Read More »Bizarre backs Twitter as future of marketing
Leading UK development studio Bizarre Creations believes that rapidly growing social network sites could trigger a new world order in video game marketing. Boss Ben Ward told MCV that the likes of Twitter and Facebook arms publishers with a powerful and viral means to communicate their products – adding that …
Read More »Bizarre applauds Activisionâ??s wisdom in Blur delay
An impressive transformation raises the question: do games need post-production phases?
Read More »Blur team aims to avoid PS3 port problems
Bizarre Creations confident they can get the most out of the knotty PlayStation set-up
Read More »Heard About: Blur
AUDIO SPECIAL: Bizarre Creations talks custom music mixing for its forthcoming racer
Read More »UK fights back with world class skills centre
New scheme backed by the likes of Lionhead, Frontier, Sony, Microsoft, Rare, Bizarre, Codemasters, Relentless and Zoe Mode
Read More »Bizarre: Blur will reinvent racers
Developer Bizarre Creations expects Blur to revitalise the struggling racing genre, the firm has told MCV. The new IP mixes arcade gameplay, vehicle combat and real world cars in a bid to be more accessible to new players. And the studio’s claim follows similar assertions from Activision Publishing’s CEO Mike …
Read More »Burnout Paradise model â??brave but unprovenâ??, says Blur dev
Bizarre explains why Blur will take a different approach to Criterion's ongoing downloadable updates
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