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Tag Archives: bizarre

The cost of Blurs poor sales

A closer look at last week’s NPD results for the North American video games market courtesy of Gamasutra has revealed that Activision’s brand new racing IP Blur sold just 31,000 units across Xbox 360 and PS3 in its first five days on the market. Other games that performed less well …

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Bizarre sticks up for Activision

Having had to deal with almost relentless criticism in the wake of the ongoing Infinity Ward scandal, publisher Activision will no doubt have been warmed by recent comments from Blur developer and owned studio Bizarre Creations. Speaking to CVG, Blur’s co-lead designer Gareth Wilson stated: You hear a lot of …

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Bizarre backs Twitter as future of marketing

Leading UK development studio Bizarre Creations believes that rapidly growing social network sites could trigger a new world order in video game marketing. Boss Ben Ward told MCV that the likes of Twitter and Facebook arms publishers with a powerful and viral means to communicate their products – adding that …

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Bizarre: Blur will reinvent racers

Developer Bizarre Creations expects Blur to revitalise the struggling racing genre, the firm has told MCV. The new IP mixes arcade gameplay, vehicle combat and real world cars in a bid to be more accessible to new players. And the studio’s claim follows similar assertions from Activision Publishing’s CEO Mike …

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