MCV/DEVELOP News, events, research and jobs from the games industry
Black Friday is a US sales event. It signals the end of Thanksgiving and the start of the Christmas sales rush. That is where it stayed for more than a decade, until Amazon decided to run Black Friday promotions across Europe. A few other retailers followed and then, in 2014, …
Read More »Asda: ‘Customers don’t want to be held hostage by Black Friday deals’
Asda has turned on Black Friday, signalling its desire to move away from the sales event it helped popularise in the UK. The supermarket, which is owned by US giant Walmart, brought across the American day of discounting to its UK outlets in 2013, making it one of the first …
Read More »Quarter of gamers holding off purchases until Black Friday
Almost a quarter of PS4, Xbox One and Wii U owners are waiting for a Black Friday bonanza before buying games. That data is courtesy of Ipsos Mori’s GameTrack research, conducted on behalf of MCV. The figures showed that – across all types of gamers – 16 per cent say …
Read More »GAME On: CEO Martyn Gibbs talks Black Friday, digital, physical retail and eSports
It’s been a busy 12 months for GAME, following the High Street retailer’s acquisition of eSports specialist Multiplay, hectic Black Friday last year and return to the PC space. MCV asksCEO Martyn Gibbs (pictured, left) and CFO Mark Gifford (pictured, right) about the firm’s GAME plan for the next 12 …
Read More »Amazon’s Prime Day sale a success, outsells biggest-ever Black Friday
Despite accusations of poor deals, Amazon’s Prime Day promotion proved the haters wrong and out-sold the retailer’s best Black Friday event. The sale, which was only available to subscribers of Amazon’s eponymous 79/year service (which provides free next-day delivery and instant video streaming among other benefits), ran for just one …
Read More »Here are the Amazon Prime Day game deals
Amazon’s day of discounts exclusive to its Prime scheme is now underway. Amazon Prime Day sees products being discounted over the course of 24 hours, boasting better deals than Black Friday. To be eligible to take part in the discounts, you need to sign up to Amazon Prime, a scheme …
Read More »First Amazon Prime Day video game deals appear
Ahead of Amazon’s members-only Prime Day sale tomorrow, the promotion’s first video game offers have started to appear. For those not in the know, Prime Day is much like Amazon’s highly popular Black Friday sales – except you have to be subscribed to the retail giant’s 79/year service (which counts …
Read More »Amazon’s ‘Prime Day’ will have ‘more deals than Black Friday’
Online retailer Amazon is to celebrate its 20th birthday on July 15th with what it promises to be a massive sale. Called ‘Prime Day’, the promotion is described as a global shopping event” and will apparently have more deals than Black Friday”. However, the catch is that it will only …
Read More »PlayStation’s Gara talks price wars, Bloodborne, No Man’s Sky and Black Friday
As Sony celebrates hitting 2m PS4s sold in the UK, MCV meets UK MD Fergal Gara to discuss price wars, the next generation of PS4 owners and what has happened to all the games… "ANY PRICE WAR IN THE MARKET CAN BE DANGEROUS" One thing that has defined the on-going …
Read More »GAME: Black Friday is going nowhere
The price war that erupted in the games market before Christmas may have hurt GAME’s bottom line, but the retailer says it won’t be backing away from Black Friday. Last year’s Black Friday saw major games and consoles cut by as much as 40 per cent, and GAME felt the …
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