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As well as the celebrity-driven official Call of Duty: Black Ops launch party at Battersea Power Station last night, UK retailer GAME held the official retail launch gathering at its Oxford Street store in central London. Around 300 Call of Duty fans were at hand to be the first to …
Read More »Strong reviews as Black Ops arrives at last
It’s finally here. As midnight struck around the world last night retailers opened their doors to usher in the arrival of what many in the industry is hoping will be the best selling game ever made – Call of Duty: Black Ops. The official Activision launch event, held at Battersea …
Read More »Black Ops is Asdas biggest launch
Asda has declared Call of Duty: Black Ops will be its biggest games launch of all time. The supermarket claims it has an unprecedented level of stock for the imminent FPS, which it says far outstrips that of any previously released video game. We are putting more stock into store …
Read More »OPINION: Retail’s two day hurricane
The last couple of years have been tough on the High Street. But that isn’t the impression you get when you look at what retail has in store this week. Midnight Tuesday through to close of business Wednesday are ground zero, the biggest software release and most-hyped hardware launch delivering …
Read More »Retail braces itself for no sleep week
High Street retail is expecting astronomical sales during what some stores have dubbed ‘no sleep week.’ Over the next seven days, Activision’s Call of Duty: Black Ops and Microsoft’s Kinect will reach shelves, with some outlets planning to open round the clock. And leading figures in the trade have speculated …
Read More »Pachter cools premium COD claims
Having repeatedly predicted over the course of 2010 that Activision was preparing to announce a premium addition to its online Call of Duty multiplayer offering, analyst Michael Pachter has now said he doesn’t expect the announcement to arrive until some time in 2011. As a result, Pachter’s firm Wedbush Morgan …
Read More »HMV hosts Black Ops launch event
Entertainment retailer HMV is supporting the release of Call of Duty: Black Ops with a special launch event in London tonight. HMV’s Oxford Street store is offering a free strategy guide to the first 200 customers in the queue who go on to purchase the game. The first 500 through …
Read More »Black Ops price roundup
With just hours to go until Call of Duty: Black Ops is unleashed upon the world to potentially record-breaking sales, most of the major players in the UK entertainment retail sector have come clean with the deals that they hope will win them a big share of the game’s week …
Read More »Black Ops for £4.97 at Asda
With just over 24 hours to go until retailers in the UK open their doors at midnight to welcome the arrival of Call of Duty: Black Ops, Asda has come out fighting in the High Street price war. CheapArseGamer reports that the supermarket will sell the game for just 4.97 …
Read More »Call of Dutys chance to redefine success
Next week’s Call of Duty: Black Ops could set a new benchmark for entertainment launches if it goes one better than last year’s Modern Warfare 2 and once again shatters global entertainment records. In just a few days we’ll be launching the game that I currently can’t stop playing, that …
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