Tag Archives: blur

Bizarre: Blur will reinvent racers

Developer Bizarre Creations expects Blur to revitalise the struggling racing genre, the firm has told MCV. The new IP mixes arcade gameplay, vehicle combat and real world cars in a bid to be more accessible to new players. And the studio’s claim follows similar assertions from Activision Publishing’s CEO Mike …

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$40m hinges on Blur’s sales performance

Bizarre Creations’ upcoming racer Blur is at the centre of a crucial $40 million payout deal between the Liverpool-based studio and its owning company Activision. Develop has today revealed that Activision paid out $67.4 million in cash to wholly acquire the Project Gotham Racing developer back in 2007. However, an …

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Activision readies new action genre IP

Not content with having conquered the music, licensed and FPS genres with its banner titles like Guitar Hero and Call of Duty, Activision is planning to make a bold move into action genre, MCV can reveal. Activision Publishing CEO and president Mike Griffith revealed to MCV in an exclusive interview …

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Activision sets sights on European market share

Activision will double its European market share in the next few years, according to its CEO Mike Griffith. Speaking exclusively to MCV at E3, the heavyweight publisher detailed a wide-reaching strategy to grow its stake in what it calls its ‘under-developed’ European business. The firm wants to generate 50 per …

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