Tag Archives: brand map

This week we’re going to look at Mario Kart using the GameVision Brand Map you can buy direct from MCV online. Twice a year we ask European consumers about 200 games they are playing and compile the data into a report we call a Brand Map. We asked 6,835 gamers …

This week we’re going to look at Gran Turismo using the GameVision Brand Map you can buy direct from MCV Reports. We ask European gamers about their time spent with 200 different titles twice a year and compile the data they give us into a report we call a Brand …

WITH Q4 only weeks away, it’s time to start considering some of the action/adventure titles hitting the High Street. Both Uncharted 3: Drake’s Deception and Assassin’s Creed Revelations are on their way. It’s surprising to note that each of these two big brands will only be four years old in …

Time to start gearing up for the latest annual Q4 football game showdown between Electronic Arts and Konami.FIFA 12 versus Pro Evolution Soccer 2012. It seems that despite treading on each other’s toes, there are some clear differentiations growing between these two old rivals. In developing the Brand Maps GameVision …