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Tag Archives: brand

BLE: Games merchandise will boom

Gaming merchandise is nothing new. As our regular Margin Makers section in the magazine shows, there’s already something to complement almost every game under the sun, so much so that merchandise has now become a key element of modern games retail, be that online, on the high street, or increasingly …

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Yo-Kai Watch is ‘the next Pokémon’

Japanese smash hit 3DS game Yo-Kai Watch will take the UK by storm, predicts Viz Media Europe. The firm – which is handling the release of the recent TV show in Europe – expects the franchise to have the same effect on the West that Pokmon had in the late …

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Adelman: The Wii U name is ‘abysmal’, cut hardware sales in half

Nintendo of America’s former indie boss Dan Adelman has said that the Wii U’s branding is a big reason why the machine has proven to thus far be a commercial flop. Wii U is not selling as well as it deserves to. It has a lot to offer with great …

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Nadella discusses Xbox’s importance to Microsoft…

… after not mentioning the brand until 2,054 words into his 3,119 word statement. Microsoft boss Satya Nadella has pledged to continue backing the Xbox business while also stating that it is not part of its core. Having discussed the importance of ambition, innovation, mobiles, cloud computing, PCs, services, the …

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‘Atari is a hardware brand’ new CEO asserts

The Atari brand means many things to many people, but above all else it remains a hardware brand. That’s according to new CEO Frederic Chesnais who told VentureBeat that while a successor to the Atari 2600 may not be on the cards the company does occupy a special position in …

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Xbox can do for Microsoft what iPhone did for Apple, Spencer believes

Microsoft’s new Xbox boss thinks Xbox is the key to Microsoft’s reversal of its recent struggles. The tech giant has endured a partial fall from grace following the mass market transition from desktop PCs to tablets and smartphones. This has been compounded by Xbox One’s inability to keep up with …

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Ultimate Gay Fighter forced to change name following legal threat

‘An unnamed mixed martial arts promotional company’ is forcing upcoming title Ultimate Gay Fighter to change its name. The 2D fighting title is currently in development for iOS and Android and developer Handsome Woman Productions will now poll fans for suggested new names. "We have a trademark pending, but the …

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Animal Crossing could hit non-Nintendo platforms and future home console

Animal Crossing could not only be making a console return, but also be branching out onto non-Nintendo hardware. The series’ producer Katsuya Eguchi told Polygon that while he feels the game is best suited to handhelds, the right idea could see it return to consoles – although possibly not the …

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Now 3D Realms reckons it still owns the Duke Nukem license

The farcical legal fracas between 3D Realms and Gearbox has taken another twist. It was revealed last month that Gearbox is suing 3D Realms following the latter’s confirmation that it intends to release a new Duke Nukem title. Gearbox says that the IP transferred into its ownership when it bought …

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UPDATED: Blockbuster is returning to UK High Streets

UPDATE 3: Since posting this story, Blockbuster owner Dish Network has denied it has licensed the Blockbuster name to Crash. ORIGINAL STORY: The Blockbuster name is returning to the UK High Street courtesy of Crash Entertainment. The Jack FM owner has licensed the Blockbuster name from owner Dish for retail …

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