Tag Archives: brand

The future of XCOM rests with Enemy Within

The grand return of XCOM may be over if no one buys next week’s expansion pack Enemy Within, says developer Firaxis. But senior games designer Anand Gupta is bullish over XCOM’s future after it made its return after an 11-year absence last year. The future depends on how well the …

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More change for Need for Speed series

UPDATE:EA has told MCV that Need for Speed has NOT become an EA Sports game, blaming "confusion" for the claim in Polygon’s piece. Matt Bilbey will be involved with the game, however. ORIGINAL STORY: EA’s Need for Speed series has changed gear once again with news that control of the …

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Activision’s Blur IP has returned

New publishing label Marmalade Play has today released an Android racer carrying the Blur name. Blur, lest you forget, was a racer developed by Bizarre Creations and published by Activision on PS3 and Xbox 360 in 2010. Critics were reasonably fond of it, although commercially it was considered a flop. …

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Skylanders revenue hits $1.5bn

A day after Disney hailed the success of Disney Infinity, rival Activision has emphasised the on going dominance of its own toy/games crossover brand. The publisher has announced that the Skylanders IP has to date generated over $1.5bn in global revenue and has been the best selling console and handheld …

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Grand Theft Auto is the UK’s fourth biggest video games brand

There’s reason to be excited ahead of next week’s Grand Theft Auto V launch. GfK Chart-Track has told MCV that GTA is the fourth biggest revenue-generating brand in the UK games industry. The stat tracker revealed a number of GTA facts ahead of the blockbuster arrival of GTA V. The …

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EA studio Ghost Games takes ownership of Need for Speed IP

The Need for Speed IP is now under the creative control of EA’s Gothenburg-based studio Ghost Games. A huge number of developers have worked on the series since its inception in 1994, including the likes of UK outfit Criterion, EA Black Box, EA Montreal, EA Bright Light, EA Vancouver and …

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Dead Space 4? EA maintains faith in scary space IP

Dead Space 3 is unlikely to be the last game in the series, EA has suggested. Lower than expected sales of February’s release Dead Space 3 led to claims in March that Dead Space 4 had been cancelled. These claims were not denied by EA directly although one media outlet …

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Skylanders figures have outsold EVERY other action figure brand this year

Activision’s Skylanders IP has taken charge of the toy market. The publisher has revealed that Skylanders figures have outsold all other action figure properties in the US and Europe so far in 2013. That means the likes of Transformers, Star Wars, Ben 10, Batman, WWE, Spider-Man, Toy Story and Superman …

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The Amiga is returning!

LA-based content distribution company” Writers’ Group Film Corp has acquired the retro computing Amiga licence. It hopes to use the IP for a fresh range of retro games releases across consoles, PC, smartphones and tablets – or in corporate speech to create new revenue from publisher’s dormant game libraries”. The …

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Could games publishers generate more brand equity?

Big games brands are known the world over, but do consumers know the firms behind them? Harris Interactive research director Lee Langford examines how brand awareness could help publishers… Many games franchises now easily outgross Hollywood movies so increasing media attention means that even members of the non-gaming fraternity, your …

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