Tag Archives: brand

Cooking Mama series hits 2m UK unit sales

505 Games has confirmed that total UK sales of the Cooking Mama series have now hit 2m units. Furthermore, the brand has shifted 3.5m copies in all of Europe and a massive 12m across the world. It remains the best-selling third-party series on DS since its debut in 2006. The …

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Final Fantasy brand "has been greatly damaged"

Speaking frankly at a Tokyo press conference, Square Enix CEO Yoichi Wada has admitted that the Final Fantasy brand has been greatly damaged” the technical woes suffered by MMO title Final Fantasy XIV. The game launched last year and was instantly dogged by a host of technical hiccups and design …

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Brand Map: Need for Speed

Need for Speed: The Run hits stores in November and this time things are a little different for the franchise. We take a look at gamers’ playing patterns. Quick time events have been added to The Run to provide out-of-car action. And this week we’re looking at Need for Speed …

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Consumers soon wont pay $60 for a game anymore

Though such a radical transition is still some way off, the senior VP of worldwide development at Electronic Arts has hinted that the FIFA series will at some stage have to move away from the annual disc release model. I think there are two things at play,” Andrew Wilson told …

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Sony is ‘most valued’ Asian brand

A new survey conducted by market research firm TNS has named Sony as the most valued brand in Asia. It’s the third year in a row that the company has been awarded the gong. It has succeeded in maintaining its popularity in the region despite the huge PSN security crisis …

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Weight added to PS Vita claims

It’s looking increasingly likely that PlayStation Vita is to be the official name of Sony’s PlayStation Portable successor. As reported by Eurogamer, a brief look at the net code behind Sony’s E3 website includes several references to the Vita brand as well as directories named ‘games’, ‘media’ and ‘features’. The …

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Nokia kills Ovi brand

Nokia announced the firm is dump the Ovi brand of services, instead simply using ‘Nokia’ to "centralise identity under one brand," they said. "We will reinforce the powerful master brand of Nokia and unify our brand architecture while continuing to deliver compelling opportunities and experiences for partners and consumers alike," …

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Apple named world’s most valuable brand

The latest ‘BrandZ’ study by global brands agency Millward Brown puts Apple and the top, supplanting last year’s top dog Google. It says Apple’s attention to detail and diversifying product range enable it to behave differently from other consumer electronics makers. Peter Walshe, global brands director of Millward Brown, told …

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Apple tops brand placement chart

Global brand consultancy firm Interbrand has found that Apple successfully placed its leading products such as the iPad, Mac and iPod into 30 per cent of the top grossing films in the US in 2010. Movies to feature the brand included Toy Story 3, Kick Ass and The Other Guys. …

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EA offers Mirror’s Edge hope

Following claims earlier in the week that we’d seen the last of the Mirror’s Edge series, publisher EA has seemingly offered some hope to fans of the game. On Monday MCV reported that DICE boss Patrick Sodurland had claimed sales of Mirror’s Edge"were not as good as expected" and that …

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