Tag Archives: brand

Activision’s decision to sell Guitar Hero as a product as opposed to a content platform was the ultimate cause of the IPs downfall, GamesBrief analyst Nicholas Lovell has told MCV. "I wasn’t surprised by the news," he stated. "Sales peaked at $1.7bn for music games in 2008, fell by 50% …

EA wants to establish Shift as a new franchise when Shift 2 Unleashed races to UK shelves in March. The original was part of the Need for Speed family but the sequel will branch out in order to win over simulation racer fans and compete with genre rival Gran Turismo. …

Over 10m units of games in the MX vs ATV series have now been shipped worldwide, publisher THQ has confirmed. The announcement comes as THQ prepares to reveal the next instalment in the series at the Monster Energy AMA Supercross opening event on Saturday in the US. "This record-setting milestone …

Despite Microsoft’s assertion that it has "broken industry models" by stealing control of the current generation five years into its life cycle, EA boss John Riccitiello says that the Xbox brand is not yet able to stand toe-to-toe with Sony’s PlayStation. "I think that Microsoft has done great work the …

Nintendo has admitted that it will fall far short of selling the 1m units it had predicted for September’s Wii release Metroid: Other M. The game has a respectable Metacritic average of 79 per cent and managed to finish in the September Top Ten in the US. However, despite managing …

The largest independent studio in Canada has rebranded itself with a new mission to break into the nascent digital markets. Behaviour Interactive – formerly known as Artificial Mind and Movement – will continue to undertake contract work for publishers, yet the group has targeted new opportunities in the self-publishing online …

Having revealed on Friday that it has come to the rescue of long-struggling shooting sequel Duke Nukem Forever, it has now been confirmed that developer Gearbox has been given complete control of the Duke Nukem IP. Gearbox was handpicked as the new home for Duke Nukem because of their continued …

I spent some time last week with the new UKIE team as they prepare for next week’s grand Westminster unveiling. I’ve visited ELSPA’s offices a few times before, and left feeling neither under nor overwhelmed. This time you could tell that there is change in the air, and could feel …

In a fresh move to cash in on what has become a globally popular brand, Sony has announced that it is to expand its licensing program to allow the use of the PlayStation brand on a range of non-gaming products. In June last year Sony confirmed that it was to …

Though EA has stood firm by Tiger Woods as the sordid scandal surrounding his personal life has unravelled in the media, one analyst has claimed that the golf star’s dented image has damaged the viability of EA’s console series. June sales of Tiger Woods PGA Tour 11 in the US …