Tag Archives: branding

"We’ve grown from a local developer into an international company"

Gaming merchandise is nothing new. As our regular Margin Makers section in the magazine shows, there’s already something to complement almost every game under the sun, so much so that merchandise has now become a key element of modern games retail, be that online, on the high street, or increasingly …

Studio signs co-branding agreement with Walking Dead firm, reveals plans for documentary series, merchandise and more

Berkeley's Memorial Stadium will bear mobile game company's name

Xbox Infinity was a strong possibility for Microsoft’s next-gen branding, the company admitted. The Xbox Infinity branding (or Xbox ∞) was first mentioned as long ago as July 2012 after Microsoft was spotted fighting to win the rights to the Xbox8 URL. Infinity then reared its head again shortly before …

Creations from Media Molecule, Mind Candy and TT Games chosen for global campaign

2013 has seen Testronic rebrand, appoint a new CEO and open a new facility. Develop takes a closer look

Producer admits inundating the market has tarnished the franchise

Resistance: Burning Skies developer claims no jobs will be lost in transition

The shareholders of Frogster Interactive pictures have voted to change the names of its three subsidiaries. Frogster Interactive Pictures AG will change its name to Gameforge Berlin AG. Frogster Online Gaming, which handles the company’s European operations, is to be fully integrated into Gameforge Berlin. In addition, two other operations …