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Tag Archives: branding

BLE: Games merchandise will boom

Gaming merchandise is nothing new. As our regular Margin Makers section in the magazine shows, there’s already something to complement almost every game under the sun, so much so that merchandise has now become a key element of modern games retail, be that online, on the high street, or increasingly …

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Microsoft considered calling new console Xbox Infinity

Xbox Infinity was a strong possibility for Microsoft’s next-gen branding, the company admitted. The Xbox Infinity branding (or Xbox ∞) was first mentioned as long ago as July 2012 after Microsoft was spotted fighting to win the rights to the Xbox8 URL. Infinity then reared its head again shortly before …

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Frogster becomes Gameforge Berlin

The shareholders of Frogster Interactive pictures have voted to change the names of its three subsidiaries. Frogster Interactive Pictures AG will change its name to Gameforge Berlin AG. Frogster Online Gaming, which handles the company’s European operations, is to be fully integrated into Gameforge Berlin. In addition, two other operations …

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