Tag Archives: branding

Ofcom slams Sky over EA branding

Media regulator Ofcom has ruled that Sky Sports’ overt use of the EA Sports logo during a Premier League broadcast on September 11th 2010 was not editorially justified, though it has fallen short of taking action against the satellite channel. Following the clash between Everton and Manchester United there was …

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E3 2010: Kinect games get purple branding

After news of a slight redesign for Xbox 360 cover art in the run-up to E3, a new look for Microsoft’s Kinetic software will see games for the first time hit the shelves in purple boxes. The move is designed to allow consumers to easily distinguish between those titles that …

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