MCV/DEVELOP News, events, research and jobs from the games industry
The importance of new IP in the video games market has, contrary to popular opinion, grown over the current generation of machines according to a new report from analyst firm EEDAR. Between 2006 and 2009 the market share commanded by new franchises grew from 16 per cent to 22 per …
Read More »Codies to up digital presence in 2010
Codemasters will ramp up its digital games output next year – as it brings sequels to its strongest franchises to market in a bid to grow its business. The firm celebrated a return to form in 2009, with Ashes Cricket, Dirt 2 and Operation Flashpoint: Dragon Rising all hitting top …
Read More »Kotick: Gamers happy with sequels
Bobby Kotick, the boss of the world’s largest games publisher Activision Blizzard, has stated that the hunger for new ideas and IP in gaming is true of just a tiny fraction of gaming’s overall audience. A small segment of very vocal gamers say everything has to be new and different …
Read More »EA announces Need for Speed Live event
US publisher Electronic Arts has announced that it will debut a brand new car show based on its popular Need for Speed franchise next year at UK race circuit Brands Hatch. Need for Speed Live, which will take place on June 26th and 27th next year, is described as a …
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