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Tag Archives: brian farrell

EA: THQ drops UFC licence, EA picks it up

EA has nabbed the licence to develop official Ultimate Fighting Championship video games. THQ had held the licence, resulting in four video games – three brawlers and a fitness title. The first UFC game published by THQ was by far the most successful one, although UFC 3 (pictured) released in …

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THQ: MX vs ATV DLC experiment was unsuccessful

Brian Farrell, CEO of THQ, has declared that the new DLC-centric business model it attempted with MX vs ATV Alive was "not a successful experiment". The publisher announced earlier this year that it would release the off-road racer at a reduced RRP and drive revenue with regular waves of downloadable …

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New THQ logo revealed

THQ has ditched its well-known white-on-black logo in favour of a new grey and red symbol today. The updated logo will appear on upcoming games and products from next month onwards. It marks THQ’s commitment to a ‘new strategic and creative vision’. THQ president and CEO Brian Farrell said: Our …

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THQ: Industry healthier than NPD says

THQ has warned investors not to look at just NPD boxed product sales charts when judging the state of the industry. The publisher’s CEO Brian Farrell said the digital side of THQ’s business is performing well but isn’t reflected in NPD’s monthly US video game charts. In an interview with …

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