Home / Tag Archives: campaign

Tag Archives: campaign

Ubisoft: Watch Dogs 2 boosted by six-month PR campaign

The senior producer on Watch Dogs 2 says that the titles has been bolstered by a ‘shorter communication cycle’. The first Watch Dogs was announced in June 2012 and released almost two years later, in which time the title had changed slightly – particularly visually. It resulted in criticism from …

Read More »

Xbox UK plots multi-million Tomb Raider ad blitz

Microsoft is backing Rise of the Tomb Raider with an expensive and unusual marketing push. The sequel to 2013’s reboot of the franchise is exclusive to Xbox One and Xbox 360 for 12 months and launches on November 13th. There will be a multi-million pound UK marketing investment to support …

Read More »

‘Halo 5 is the biggest Xbox launch to date’

You know a company plans to go big with a game when it starts the marketing for it almost a year in advance. That’s precisely what Xbox has done with Halo 5: Guardians, the latest in the 65 million unit-selling sci-fi super franchise. We have considerable expectations for Halo 5: …

Read More »

Call of Duty: Black Ops 3 does away with ‘archaic’ campaign level lock

Fancy skipping straight to the last level of Black Ops 3’s campaign? That’s not going to be a problem. The game’s director of campaign and Zombies mode Jason Blundell has told Eurogamer that the title’s entire campaign will be accessible from the start. "It gives them the flexibility to consume …

Read More »

Smyths to offer free Shiny Rayquaza and Pikachu visits in first promotion with Pokémon

Retailer Smyths Toys Superstores is teaming up with The Pokmon Company for the first time as part of a new campaign. As part of the inaugural retail activation between the two firms, the toy specialist’s 80 UK and Irish outlets will feature a range of activities and offers from the …

Read More »

Yogscast Kickstarter game cancelled; backers ‘unlikely’ to be refunded

A Kickstarter campaign for an adventure game based on popular YouTube channel Yogscast has been scrapped, with backers likely to lose out on a refund. The Yogventures project raised $570,000 on the crowd-funding site back in 2012, with indie developer Winterkewl Games set to create the title in time for …

Read More »

Gamers launch campaign over alleged Dark Souls II graphics downgrade

Namco Bandai has found itself the subject of an internet campaign regarding complaints about the visual state of Dark Souls II. Following plenty of noise of NeoGaf, an online drive using the hashtags #DarkSoulsDowngrade and #YOULIED is targeting Namco Bandai’s US and UK offices alleging that the graphics offered by …

Read More »

MGS V Ground Zeroes ‘looks slightly better’ on PS4 than Xbox One, is under two hours long

Hideo Kojima has confessed than one next-gen version of Metal Gear Solid 5: Ground Zeroes looks better than the other. In an article in GameInformer, as reported by VideoGamer, it states that "Kojima notes that MGS V looks slightly better on the PS4 compared to the Xbox One, something we …

Read More »

VIDEO: Sony begins Japanese PS4 marketing with new TV spot

The first TV spot for PS4 has gone live in Japan. The short, which can be seen below, somewhat cruelly includes highlights from the console’s many overseas launches. Sony unusually chose to roll out its machine in Europe and America before launching it in its homeland. PS4 won’t arrive in …

Read More »

It seems that it’s time for another Ouya controversy

An active online Ouya community appears to be on the brink of thrusting the Android console into a brand new controversy. The creator of Ouyaforum.com has urged users of his site to embark on a Twitter campaign targeting developers and urging them to bring their games to the console. ‘The …

Read More »