Tag Archives: campaign

Ultimate Team takes centre stage in FIFA 14 campaign

Electronic Arts has taken its hit FIFA Ultimate Team mode on a major PR and retail tour in a bid to educate the masses. 35 per cent of FIFA gamers play Ultimate Team, making it the most popular mode. But to some it’s a tricky one to explain – a …

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VIDEOS: BioShock Infinite DLC revealed, including Rapture-based Burial at Sea

Two pieces of DLC for 2K Games’ BioShock Infinite have been announced, one of which will be released today. The first, BioShock Infinite: Clash in the Clouds, is described as an action-focused downloadable content pack that presents players with a series of unique, intense challenges and a whole new gambit …

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Saints Row IV has ‘greater potential’ than predecessor

Saints Row: The Third may have broken records for THQ, but new publisher Deep Silver says Saints Row IV will do even better. The firm is planning a ‘disruptive’ marketing campaign, featuring a new drink called Saints Flow and a music single. Saints Row The Third was a huge success …

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MCV India calls for dedicated regional video games trade body

The Indian games industry is one of the world’s future powerhouses – and now is the time to form a trade body to support it. That’s the call to action from MCVuk.com’s sister site MCV India. That is pretty much what any international game company looking to enter India has …

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UPDATED: Anti-slavery campaign targets Nintendo

Human rights organisation Walk Free has launched a campaign targeting Nintendo. The body seeks assurances that Nintendo hardware doesn’t use slave-mined minerals, which can arrive on the global market from troubled regions such as the Democratic Republic of Congo, in any of its hardware. A petition demanding confirmation on the …

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Second pressure group begins anti Xbox One campaign

A new online campaign called Xbox Shun! is attempting to put pressure on Microsoft to abandon its DRM policies for the Xbox One. At the time of writing the campaign has attracted 1,037 supporters on its official site. Microsoft is now the biggest threat videogames have ever seen,” the somewhat …

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Sony embraces #PS4NoDRM campaign

A trio of Sony execs have reacted positively to the #PS4NoDRM campaign. As reported by MCV earlier, consumers are taking it upon themselves to try and obtain some specific confirmation from Sony regarding its intentions for pre-owned games on PS4. Although MCV understands that Japan’s current strategy is to refrain …

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Grid 2 gets Codemasters’ biggest ever UK pre-launch campaign

Codemasters has splashed the cash on its Grid 2 marketing campaign. The upcoming racer is getting a bumper six-week online ad push, TV advertising with Virgin TV, and activity targeting tablet and smartphone users. The publisher has also teamed up with 300 Esso garages, as part of a ‘text-to-win’ Rockstar …

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#OSCeaseFire – gamers down guns in memory of school shooting

A new campaign is urging players of online shooters to abstain from their habit on Friday December 21st. A Facebook group entitled Day Of Ceasefire For Online Shooters wants gamers across the globe to down their digital weapons for a day in memory of those lost in the Connecticut school …

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Sony launches Wonderbook TV campaign

Sony has launched a multi-million pound TV advertising campaign to ensure Wonderbook: Book of Spells is firmly in the minds of consumers ahead of its arrival tomorrow. The advert will air on Sunday 18th November during Surprise Surprise, on Monday 19th during I’m a Celebrity: Get Me Out of Here …

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