MCV/DEVELOP News, events, research and jobs from the games industry
The publisher of Serious Sam 3 has urged fans to openly criticise Medal of Honor in return for free copy of the game. During this busy season of video game releases the team at Devolver Digital realize that not every game will live up to expectations. One such game has …
Read More »Resident Evil 6’s on-disc DLC will be free
Capcom has side-stepped any further furore about the discovery of DLC on the game disc for Resident Evil 6. A title update due out soon” will unlock the No Hope difficulty level, reference to which was discovered on the physical copy of the game earlier this week. It will also …
Read More »£4m war chest for Assassin’s Creed III ad assault
Ubisoft is splashing out over 4m in the UK to make Assassin’s Creed III one of the biggest Christmas games. It is the most expensive marketing spend in Ubisoft’s history and funds a campaign that spans more than three months, rivalling support for titles such as FIFA and Call of …
Read More »‘Broadest ever’ F1 campaign unveiled
Codemasters hopes to take F1 2012 to the masses with its TV campaign. Speaking to MCV, F1 brand director Hayley Holland said the plan is to take the game to ‘beyond the core audience’. With this year’s new gameplay mode that eases players into the F1 experience, F1 2012’s media …
Read More »Top Ten TV ad campaigns of 2012 so far
The Xbox 360 Kinect campaign leads thethe top ten games and console TV campaigns of the year to date. The chart below represents the Top Ten games and consoles TV campaigns of 2012. The larger the bubble, the larger the campaign, in TVR terms. One TVR represents one per cent …
Read More »Starhawk press campaign takes flight
Retail, specialist press and the PlayStation Access team have been recruited to push Sony’s latest PS3 shooter Starhawk. The main focus of the campaign so far has been pre-orders, with various special bundle packs available at specific retailers. The platform holder has booked in-store marketing and ads in lifestyle and …
Read More »The changing length of games TV ad campaigns
The average games industry TV campaign has increased over the past five years from 2.58 weeks in 2008 to 2.97 in 2010 and now 3.39 weeks in 2012. The average length of a console ad campaign has grown marginally since 2008, from two to 2.33 weeks. The PS Vita was …
Read More »Stephen Fry and Charlie Brooker back EA in gay row
Publisher EA has received some very public backing over the weekend from two very high profile celebrities – Stephen Fry and Charlie Brooker. Their vocal backing comes as EA faces increased criticism from anti-gay protestors (mainly in the US and mainly from religious groups) over the ability of Mass Effect …
Read More »Vita’s £1.5m Easter campaign
Sony is pouring 1.5million into an Easter campaign for PlayStation Vita. It is the second big-budget ad push for the handheld following the console’s February launch. Sony says its new school holiday campaign will appear in areas with high footfall. The Easter campaign will consist of high impact outdoor media, …
Read More »Prototype 2 secures Champions League TV spot
Activision’s action sequel Prototype 2 will be promoted during a Champions League semi-final football match next month. It’s part of a three-week TV campaign including 30-second and 20-second adverts running on a variety of channels. The first leg of the UEFA Champions League semi-finals will take place on April 17th …
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